{"id":12935,"date":"2022-10-26T03:43:12","date_gmt":"2022-10-26T03:43:12","guid":{"rendered":"https:\/\/sourcingmatters.show\/?p=12935"},"modified":"2025-08-12T22:07:09","modified_gmt":"2025-08-12T22:07:09","slug":"ep-110-henk-ovink-world-water-super-agent","status":"publish","type":"post","link":"https:\/\/sourcingmatters.show\/index.php\/2022\/10\/26\/ep-110-henk-ovink-world-water-super-agent\/","title":{"rendered":"ep.110: FORCES OF NATURE -ft. Henk Ovink"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center has-medium-font-size\">&#8211; guest: Henk Ovink <\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Forces of Nature<\/strong> is a talkshow miniseries featuring dynamic leaders from across food &amp; environmental movements.       <em>Tune-in for a quick dose of optimism.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover aligncenter has-parallax is-style-default is-light ext-py-lg editor:no-inserter\" style=\"min-height:18px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-12724 has-parallax\" style=\"background-position:47% 27%;background-image:url(https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Swim_.Profile.square-web-scaled.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group ext-px-base editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-huge-font-size\" id=\"vestibulum-id-ligula-porta-felis-euismod-semper-nullam-quis-risus-eget-urna-mollis-ornare-velo\"><strong>FORCES OF NATURE<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><strong>miniseries<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-css-opacity has-white-background-color has-background is-style-wide\"\/>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"303\" height=\"306\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/UN-Water-conference.icon_.water_.png\" alt=\"\" class=\"wp-image-11898\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/UN-Water-conference.icon_.water_.png 303w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/UN-Water-conference.icon_.water_-297x300.png 297w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/UN-Water-conference.icon_.water_-150x150.png 150w\" sizes=\"auto, (max-width: 303px) 100vw, 303px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-css-opacity has-white-background-color has-background is-style-wide\"\/>\n\n\n\n<h1 class=\"wp-block-heading alignwide has-text-align-center has-white-color has-text-color\" id=\"whatever-it-is-the-way-you-tell-your-story-online-can-make-all-the-difference\" style=\"font-size:46px\"><strong>Henk Ovink<\/strong><\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><strong>Special Envoy International Water Affairs, Netherlands <\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><strong>2023 UN Water Conference Sherpa<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\" style=\"font-size:1px\">&#8211;<\/p>\n\n\n\n<p style=\"font-size:1px\">&#8211;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-text-color\" style=\"color:#707070;font-size:14px\"><em>a talk show miniseries for inquisitive podcast listeners and engaged multimedia viewers&nbsp;<\/em><br><br><\/p>\n<\/div>\n<\/div>\n\n\n<div class=\"wp-block-image is-resized is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"164\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_.png\" alt=\"\" class=\"wp-image-12757\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_.png 967w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_-300x51.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_-768x130.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_-500x85.png 500w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-right has-white-color has-text-color\">.<meta charset=\"utf-8\"><a rel=\"noreferrer noopener\" href=\"https:\/\/sourcingmatters.show\/index.php\/core-systems-change-series\/\" target=\"_blank\">6-part miniseries<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-white-color has-text-color\">.<\/h2>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignright size-thumbnail is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-150x150.png\" alt=\"\" class=\"wp-image-11574\" style=\"width:75px;height:75px\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-150x150.png 150w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-400x400.png 400w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-700x700.png 700w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default\" style=\"background-color:#c6c6c6;color:#c6c6c6\"\/>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-left\" style=\"font-size:34px\"><strong>Henk Ovink<\/strong> \u00b7 World Water SuperAgent   episode: 110<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-1024x682.jpeg\" alt=\"\" class=\"wp-image-12468\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-1024x682.jpeg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-300x200.jpeg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-768x511.jpeg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-1536x1022.jpeg 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-2048x1363.jpeg 2048w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-720x480.jpeg 720w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-500x333.jpeg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-1140x759.jpeg 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.blue_-721x480.jpeg 721w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:14px\"><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default\" style=\"background-color:#c6c6c6;color:#c6c6c6\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">QUARTERBACKING <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">A WATER SMART <\/h2>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">PLAYBOOK<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default\" style=\"background-color:#c6c6c6;color:#c6c6c6\"\/>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">SOURCING MATTERS<\/p>\n\n\n\n<p class=\"has-text-align-center\">Water is a fundamental part of all aspects of life. Yet, today, 40% of the world\u2019s people are affected by water scarcity; 80% of wastewater is discharged untreated into the environment, and more than 90% of disasters are water-related. And despite all of these real concerns &#8211; we still suck down 70% of available freshwater to lavishly manage antiquated cropping systems chock full of chemical externalities.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\">The long and short of it \u2013 we need awareness of the problems and more solutions for the vast water crises enveloping the planet. So, to find out what should be done to manage water better in the future \u2013 we\u2019ve turned to the guy that the United Nations has asked to quarterback their once in a generation Water Conference happening in March of 2023. We welcome Henk Ovink to show.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211; <\/p>\n\n\n\n<p class=\"has-text-align-center\">How we all decide to consume will play a major role in eradicating pressing water concerns. Spurring on more awareness and incentivizing change in&nbsp;stakeholder behavior is ultimately what\u2019s needed to evolve our relationship with nature. Food seems a logical place to begin taking action, and from my POV it\u2019s all about good storytelling that&#8217;ll be the remedy here. Tune-in to hear what this Force of Nature has to say about the future of water and our&nbsp;shared future.&nbsp; &nbsp;&#8211; Aaron&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:12px\"><meta charset=\"utf-8\"><strong>WELCOME TO MY KITCHEN &#8211; <meta charset=\"utf-8\"><\/strong>VIDEO TALK SHOW SERIES <\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default\" style=\"background-color:#c6c6c6;color:#c6c6c6\"\/>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"967\" height=\"164\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_.png\" alt=\"\" class=\"wp-image-12757\" style=\"width:242px;height:41px\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_.png 967w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_-300x51.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_-768x130.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-.red_-500x85.png 500w\" sizes=\"auto, (max-width: 967px) 100vw, 967px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Henk Ovink in FORCES OF NATURE miniseries - Sourcing Matters show\" src=\"https:\/\/player.vimeo.com\/video\/763615831?dnt=1&amp;app_id=122963\" width=\"850\" height=\"478\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">WELCOME TO MY KITCHEN &#8211; video conversation w\/ Henk Ovink<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-css-opacity has-background is-style-default\" style=\"background-color:#c6c6c6;color:#c6c6c6\"\/>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">HOW HE GOT HERE<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Henk Ovink was appointed by the Dutch Cabinet as the first Special Envoy for International Water Affairs in 2015. As the Ambassador for Water, Henk is responsible for advocating water awareness around the world, focusing on building institutional capacity and coalitions among governments, multilateral organizations, private sector and NGO\u2019s to address the world\u2019s stressing needs on water and help initiate transformative interventions.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\">Ovink is also Sherpa to the High Level Panel on Water, installed by UN Secretary General Ban Ki Moon and President of the World Bank Jim Kim with 10 Heads of State \/ Heads of Government including Prime Minister Rutte from The Netherlands, in a effort to catalyze change in water awareness and implementation. Henk is Principal for REBUILD BY DESIGN &#8211; an innovation competition that would forever change how natural disaster clean-ups look at resilience. Ovink is also a founding father of the Dutch-founded public-private partnership &#8220;Water as Leverage&#8221;. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1553\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-scaled.jpeg\" alt=\"\" class=\"wp-image-12470\" style=\"width:1024px\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-scaled.jpeg 2560w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-300x182.jpeg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-1024x621.jpeg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-768x466.jpeg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-1536x932.jpeg 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-2048x1242.jpeg 2048w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-500x303.jpeg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-1140x691.jpeg 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.beach_.oil_-791x480.jpeg 791w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">A SUPERSTORM 10 YEARS OUT<\/h2>\n\n\n\n<p class=\"has-text-align-center\">In 2012, Henk Ovink was appointed by President Obama and the Secretary of HUD, Shaun Donovan, to become the special envoy of Water to the US. He was directly responsible for launching the HUD &amp; Rockefeller Foundation&nbsp;funded program REBUILD BY DESIGN \u2013 a global crowdsourcing initiative of top designers and planners to pool the best ideas which would rebuild using federal resources after Hurricane Sandy. The program was such a success it reformulated the approach the US government used for federal payouts on natural disasters, and became the linchpin&nbsp;for&nbsp;\u201cresilience\u201d in infrastructure rebuilds following future incidents.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-1024x768.png\" alt=\"\" class=\"wp-image-16435\" style=\"width:528px;height:auto\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-1024x768.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-300x225.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-768x576.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-500x375.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-1140x855.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter-640x480.png 640w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/NY-HARBOR-NAVY-ezgif.com-webp-to-png-converter.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">Lend an ear to hear what&#8217;s still happening with the clean-up efforts, and the new policy framework still in play a decade after Hurricane Sandy. Thanks to Henk&#8217;s immense attention to detail, creativity and vision &#8211;  the REBUILD BY DESIGN crowd-sourcing model to draw top talent, and fund the smartest ideas to fix everything up while being sure to plan for the future.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover has-parallax is-light\" style=\"min-height:400px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-12482 has-parallax\" style=\"background-position:83% 12%;background-image:url(https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Dark_-scaled.jpeg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-df280acc91a6ffe40fec38e6f991793e\">MEET: <\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-b9582ec1bcc4d05ff60dc7bbf130549b\"><strong>Henk Ovink,<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-3f3376c3f094cfdfacdbe359945bb02d\">World Water &#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-link-color has-large-font-size wp-elements-fc5db9a9a2961ab6e207c570612709ab\">SUPER AGENT.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">THE MASTER ARCHITECT <\/h2>\n\n\n\n<p class=\"has-text-align-center\">In our&nbsp;35&nbsp;minute conversation&nbsp;with World Water SuperAgent Henk Ovink&nbsp;we learn about some of the biggest issues that will need to be addressed in both fresh and sea water. After decades of experience, Ovink has come to the realization that water is leverage.&nbsp; Currently, water is&nbsp;barely a commodity in most markets, but that worth will&nbsp;become invaluable for&nbsp;generations ahead. We hear how resiliency is the ability to bounce-back, and how we must embrace incidents of natural disasters to adopt changes in practice and mind-set and develop that capacity&nbsp;to&nbsp;bounce back. It&#8217;s not about building back&nbsp;bigger, but&nbsp;smarter.&nbsp; It&#8217;s&nbsp;just too expensive to wait any longer.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"1024\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000-745x1024.jpg\" alt=\"\" class=\"wp-image-12531\" style=\"width:559px;height:768px\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000-745x1024.jpg 745w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000-218x300.jpg 218w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000-768x1055.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000-500x687.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000-349x480.jpg 349w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.profile.Blueprint.1000.jpg 1000w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><\/figure><\/div>\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">CALL TO ACTION <\/h2>\n\n\n\n<p class=\"has-text-align-center\">Currently, 70% of accessible freshwater across the global is used for agricultural irrigation. In some regions that percentage tops 90%.  Henk explains that 71% of the planet is covered in water, but only 4% is sweet (fresh) water, and only \u00bd % of that is available for our consumption. With more and more pollutants, sewage, runoff, forever chemicals and other contaminants clean potable fresh water is a valuable and scarce resource that we can no longer squander.  Our process for growing food with antiquated agricultural practice is concerning in a world running up against planetary boundaries.  Being <em>Good Natured<\/em> about wasting water just doesn&#8217;t make sense anymore.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1400\" height=\"467\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature.jpg\" alt=\"\" class=\"wp-image-11892\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature.jpg 1400w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature-300x100.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature-1024x342.jpg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature-768x256.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature-500x167.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.Ovink_.Header.Forces-of-Nature-1140x380.jpg 1140w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/figure><\/div>\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\"><em>&#8220;Water is connected to everything. As Ban Ki-Moon said, water is life! Without water there is no food, no energy, and no security. With poor quality water there&#8217;s biodiversity loss and human health issues. Billions of people around the world lack access to clean drinking water, and hygiene\/sanitation facilities. An understanding for the complexity of all of these relationships and managing them across all sectors, disciplines and scales isn&#8217;t happening. Water management is just fragmented and often in a silo.  That&#8217;s what we&#8217;re going to change.&#8221;<\/em> <strong>&#8211; ep. 110 guest, Henk Ovink<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-right\">twitter: <a rel=\"noreferrer noopener\" href=\"https:\/\/twitter.com\/HenkOvink\" target=\"_blank\"><strong>@HenkOvink<\/strong><\/a><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-parallax is-style-default is-light ext-py-lg editor:no-inserter\" style=\"min-height:420px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-12483 has-parallax\" style=\"background-position:96% 49%;background-image:url(https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Henk.landscape.BWPaint-scaled.jpeg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-black-background-color has-background-dim-10 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group ext-px-base editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color has-huge-font-size\" id=\"vestibulum-id-ligula-porta-felis-euismod-semper-nullam-quis-risus-eget-urna-mollis-ornare-velo\">FORCES OF NATURE<\/h2>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-white-color has-css-opacity has-white-background-color has-background is-style-wide\"\/>\n\n\n\n<h1 class=\"wp-block-heading alignwide has-text-align-center\" id=\"whatever-it-is-the-way-you-tell-your-story-online-can-make-all-the-difference\" style=\"font-size:34px\">Henk Ovink<\/h1>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\"><strong>World Water Super Agent<\/strong><\/p>\n\n\n\n<p style=\"font-size:1px\">&#8211;<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><meta charset=\"utf-8\">BEHAVIORAL CHANGE<\/h2>\n\n\n\n<p class=\"has-text-align-center\">The methodology and technology for sound water management behavior is coming online around the planet. Hopefully we can all start paying more attention to what Henk has to say, and use this call to action to get involved &#8211; in our own way &#8211; in dealing with something bigger than ourselves by being smarter for ourselves.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:12px\">photo credit:&nbsp; Evert van der Worp || NY TIMES || Jump the Gap || <meta charset=\"utf-8\">Government of the Netherlands<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background is-style-default\"\/>\n\n\n\n<p class=\"has-text-align-left has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-drop-cap has-text-color has-normal-font-size\" style=\"color:#606060\"><strong>FORCES OF NATURE <\/strong>&#8211; series<\/p>\n\n\n\n<p class=\"has-text-align-left\">As part of the FORCES OF NATURE series, in this episode you&#8217;ll hear from inspiring folks making good things happen to benefit the world.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-cover has-parallax is-light\" style=\"min-height:280px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-12055 has-parallax\" style=\"background-position:18% 75%;background-image:url(https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Animal-Migration.3000-web-scaled.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-20 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"131\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-1024x131.png\" alt=\"\" class=\"wp-image-5135\" style=\"width:512px;height:66px\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-1024x131.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-300x38.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-768x98.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-500x64.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-1140x145.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky.png 1725w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-right has-white-color has-text-color has-link-color wp-elements-c5634e594e4d31939c15a6e6924e6dc1\"><em>until the next drop&#8230;<\/em><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-style-default\"><a href=\"https:\/\/sourcingmatters.show\/index.php\/forces-of-nature\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"179\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_.png\" alt=\"\" class=\"wp-image-12294\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_.png 991w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_-300x54.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_-768x139.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_-500x90.png 500w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/sourcingmatters.show\/index.php\/2022\/11\/23\/ep-113-forces-of-nature-ft-benedikt-bosel\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_-1024x342.jpg\" alt=\"\" class=\"wp-image-11882\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_-1024x342.jpg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_-300x100.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_-768x256.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_-500x167.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_-1140x380.jpg 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Benedikt.Header.crop_.FINAL_.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Benedikt B\u00f6sel \u2013 Pioneering Land Use<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large is-style-default\"><a href=\"https:\/\/sourcingmatters.show\/index.php\/2023\/04\/04\/ep-115-forces-of-nature-ft-eric-soubeiran\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"342\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series-1024x342.jpg\" alt=\"\" class=\"wp-image-16161\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series-1024x342.jpg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series-300x100.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series-768x256.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series-500x167.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series-1140x380.jpg 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2023\/03\/Eric.Soubeiran.Title_..series.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Eric Soubeiran &#8211; Forging a Value Chain<\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:6700px\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-150x150.png\" alt=\"\" class=\"wp-image-11574\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-150x150.png 150w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-400x400.png 400w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature-700x700.png 700w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/figure><\/div>\n\n\n<p class=\"has-text-align-right\">series catalog  &gt;&gt;<\/p>\n\n\n<div class=\"wp-block-image is-style-default\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"991\" height=\"179\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_.png\" alt=\"\" class=\"wp-image-12294\" style=\"width:248px;height:45px\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_.png 991w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_-300x54.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_-768x139.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/10\/Forces-of-Nature.black_-500x90.png 500w\" sizes=\"auto, (max-width: 991px) 100vw, 991px\" \/><\/figure><\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">,.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; guest: Henk Ovink Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food &amp; environmental movements. Tune-in for a quick dose of optimism. a talk show miniseries for inquisitive podcast listeners&#8230;<\/p>\n","protected":false},"author":1,"featured_media":12695,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[55,29,37,67,32,38,7,25],"tags":[],"class_list":["post-12935","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-agriculture","category-climate","category-ocean_fisheries","category-forces-of-nature","category-health","category-ocean","category-podcast","category-sourcing-matters","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/12935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/comments?post=12935"}],"version-history":[{"count":76,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/12935\/revisions"}],"predecessor-version":[{"id":16542,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/12935\/revisions\/16542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media\/12695"}],"wp:attachment":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media?parent=12935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/categories?post=12935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/tags?post=12935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}