{"id":3688,"date":"2019-02-27T23:59:54","date_gmt":"2019-02-27T23:59:54","guid":{"rendered":"http:\/\/www.sourcingmatters.show\/?p=3688"},"modified":"2021-12-22T17:42:38","modified_gmt":"2021-12-22T17:42:38","slug":"ep-70-elizabeth-whitlow-regenerative-organic-certified","status":"publish","type":"post","link":"https:\/\/sourcingmatters.show\/index.php\/2019\/02\/27\/ep-70-elizabeth-whitlow-regenerative-organic-certified\/","title":{"rendered":"Ep.70: Elizabeth Whitlow &#8211; Regenerative Organic Certified"},"content":{"rendered":"<h3>Ep. 70: Elizabeth Whitlow &#8211; Executive Director of Regenerative Organic Alliance ||<\/h3>\n<div>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: left;\">On Sourcing Matters episode 70 we welcome Elizabeth Whitlow &#8211; Executive Director of the Regenerative Organic Alliance (ROA). \u00a0 In early 2018, the ROA was formed as a non-profit cohort of organizations and businesses led by Rodale Institute, Patagonia, and Dr. Bronner\u2019s. \u00a0These vested founders began the process of developing a Regenerative Organic Certification (ROC) &#8211; a unique, high-bar agricultural standard that leverages the foundation of USDA certified organic &#8211; and elevates it steps further.<br \/>\n<span style=\"color: #ffffff;\">.<\/span><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-3689\" src=\"http:\/\/www.sourcingmatters.show\/wp-content\/uploads\/2019\/02\/Elizabeth-Whitlow.headshot1.jpg\" alt=\"\" width=\"250\" height=\"250\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2019\/02\/Elizabeth-Whitlow.headshot1.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2019\/02\/Elizabeth-Whitlow.headshot1-150x150.jpg 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/>The goal of regenerative organic agriculture is to offer practical solutions to the world\u2019s biggest social and ecological challenges. We&#8217;ve learned that we&#8217;re beyond the point of sustainability and we need to regenerate the soil and land that supports us, the animals that nourish us, and the farmers and workers that feed us. \u00a0This has developed into a call to action of the ROA and defined a path forward where we&#8217;re all part of the solution.<br \/>\n<span style=\"color: #ffffff;\">.<\/span><\/p>\n<p style=\"text-align: left;\">In our 45 minute conversation we discuss the iterative approach that Elizabeth and her supporters are taking in rolling-out the ROC standards. \u00a0We learn how the industry can begin to better incentivize on-ramping of more producers and suppliers that will implement elevated production standards to source differentiated food for the benefit of human, animal and planetary health. We assess the roles of the different stakeholders, and how that all comes to fruition through the actions of consumers. \u00a0We discuss how these new high-bar standards relate to Soil Health, Animal Welfare &amp; Social Fairness, and what that means for broader audiences of both farmers and eaters.<br \/>\n<span style=\"color: #ffffff;\">.<\/span><br \/>\nElizabeth Whitlow has dedicated her career in regenerative agriculture to further the impact of high-bar certifications. Prior to taking the helm at the ROA, in her most recent role as EarthClaims\u2019 director of certification she oversaw a team working to provide private, third-party verification services for animal welfare, grass-fed claims, antibiotic-free and customized audits to support specific marketing claims. Prior to EarthClaims, Elizabeth was a fellow at the Leadership for a Sustainable Future. Elizabeth also spent 16 years with California Certified Organic Farmers in roles ranging from reviewer, senior inspector, and livestock specialist to inspection operations manager.<\/p>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<div>TuneIn to hear what the future food system can actually turn into;<\/div>\n<div>and who&#8217;ll be leading the charge.<\/div>\n<p><span style=\"color: #ffffff;\">.<\/span><\/p>\n<\/div>\n<div>\n<h2><b class=\"u-linkComplex-target\"><span class=\"username u-dir\" dir=\"ltr\"><a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/rodaleinstitute\">RodaleInstitute<\/a><\/span><\/b><b class=\"u-linkComplex-target\"><\/b><\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<hr \/>\n<hr \/>\n<blockquote>\n<div><\/div>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Ep. 70: Elizabeth Whitlow &#8211; Executive Director of Regenerative Organic Alliance || . On Sourcing Matters episode 70 we welcome Elizabeth Whitlow &#8211; Executive Director of the Regenerative Organic Alliance (ROA). \u00a0 In early 2018,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[55,56,29,59,32,58,7,57,54,25],"tags":[],"class_list":["post-3688","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-agriculture","category-circular-economy","category-climate","category-food-values","category-health","category-land-use","category-podcast","category-regenerative","category-soil-health","category-sourcing-matters","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/3688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/comments?post=3688"}],"version-history":[{"count":12,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/3688\/revisions"}],"predecessor-version":[{"id":5260,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/3688\/revisions\/5260"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media\/3689"}],"wp:attachment":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media?parent=3688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/categories?post=3688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/tags?post=3688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}