{"id":4490,"date":"2020-11-22T01:34:46","date_gmt":"2020-11-22T01:34:46","guid":{"rendered":"http:\/\/www.sourcingmatters.show\/?p=4490"},"modified":"2021-12-22T14:42:27","modified_gmt":"2021-12-22T14:42:27","slug":"ep-98-joel-makower-the-state-of-the-green-union","status":"publish","type":"post","link":"https:\/\/sourcingmatters.show\/index.php\/2020\/11\/22\/ep-98-joel-makower-the-state-of-the-green-union\/","title":{"rendered":"ep.98: Joel Makower – The State of the Green Union"},"content":{"rendered":"

Ep. 98: Joel Makower – co-founder & chairman of GreenBiz ||<\/h3>\n

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For episode 98 we welcome Joel Makower, chairman of GreenBiz.\u00a0For more than 30 years, Joel has been a well-respected voice on business, the environment, and the bottom line. Joel Makower is co-founder, chairman and executive editor of GreenBiz Group, Inc. Among his duties at GreenBiz, Makower hosts the annual GreenBiz forums and is author of the annual \u2018State of Green Business\u2019 report.<\/span><\/span><\/span><\/p>\n

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A former nationally syndicated columnist, Joel is author or co-author of more than a dozen books, titles include: ‘The New Grand Strategy’, ‘Strategies for the Green Economy’, ‘Beyond the Bottom Line: Putting Social Responsibility to Work for Your Business and the World’, ‘The Green Consumer’ – \u00a0just to name a few.\u00a0 Awarded the Hutchens Medal by the American Society for Quality, The Associated Press has referred to him as \u201cThe guru of green business practices.<\/em>\u201d \u00a0In 2014, Makower was inducted into the Hall of Fame of the International Society of Sustainability Professionals.
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\n\"\"Much of our conversation in this episode focused on the Circular Economy<\/em>. \u00a0The United Nations Industrial Development Organizations (UNIDO) describes this holistic approach as, “A circular economy is a new way of creating value, and ultimately prosperity, through extending product lifespan and relocating waste from the end of the supply chain to the beginning – in effect, using resources more efficiently by using them more than once.\u00a0In a circular economy materials for new products come from old products. As much as possible, everything is reused, remanufactured or, as a last resort, recycled back into a raw material or used as a source of energy. ”<\/p>\n

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Offering a more concise description of what a circular economy could do for the stability of the planet, Makower explains the system as “keeping molecules in play<\/strong><\/em>“. Joel leverages an in-depth understanding and appreciation to evolve common practice of businesses and consumers alike. \u00a0As such, his work focuses on<\/span><\/span><\/span>\u00a0three principal topics:<\/p>\n<\/div>\n

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  1. How companies of all sizes and sectors are integrating environmental thinking into their operations in a way that produces business value.\u00a0<\/span><\/span><\/span><\/li>\n
  2. The creation of new companies and markets for clean energy, clean water, and advanced materials.<\/li>\n
  3. The strategies and tactics that companies use in order to communicate and market their environmental efforts and leadership, especially to consumers.<\/li>\n<\/ol>\n

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    In our 50 minute discussion we cover stakeholder value vs. shareholder value. \u00a0We discuss a bit of politics and the potential for sustainability and Green Business under the Biden administration. We learn where things stand with the Paris Accord and what we should do, now. \u00a0We explore if biodiversity could replace the siren song of Carbon. \u00a0I learn more about the history of GreenBiz and how Joel and his talented team have been able to not just weather the storm in 2020, but thrive. \u00a0Additionally, we discuss the role of business leaders in climate action and how business itself as an arm of the voter\/ consumer can influence policy moving forward. \u00a0<\/span><\/span><\/span><\/p>\n

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    Joel Makower has been a commentator on environmental topics for public radio’s “Marketplace” and appears frequently in both broadcast and print media. He serves as a board member or adviser to both for-profit and nonprofit organizations and speaks regularly to companies, industry groups and business schools around the world. \u00a0I encourage all of listeners to get on the GreenBiz mailing list, to attend his conferences, and seek out other speaking engagements featuring this expert in all things sustainable.<\/span><\/span><\/span><\/p>\n


    \nTune in to ep. 98 to learn from a man with unique sagacity about what it’ll take to save the planet through better business. \u00a0As Joel explains it, “this is a massive economic opportunity masquerading as an environmental problem.”<\/em><\/span><\/span><\/span><\/p>\n

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    @Makower<\/a><\/span><\/span>
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    @GreenBiz<\/a><\/span><\/span><\/span><\/p>\n

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    photo credit: New York Times & Gage Skidmore<\/em><\/p>\n

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     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ep. 98: Joel Makower – co-founder & chairman of GreenBiz || For episode 98 we welcome Joel Makower, chairman of GreenBiz.\u00a0For more than 30 years, Joel has been a well-respected voice on business, the environment,…<\/p>\n","protected":false},"author":1,"featured_media":4514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[56,29,7,34,25],"tags":[],"class_list":["post-4490","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-circular-economy","category-climate","category-podcast","category-regenerative-economy","category-sourcing-matters","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/4490","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/comments?post=4490"}],"version-history":[{"count":17,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/4490\/revisions"}],"predecessor-version":[{"id":5205,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/4490\/revisions\/5205"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media\/4514"}],"wp:attachment":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media?parent=4490"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/categories?post=4490"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/tags?post=4490"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}