{"id":5533,"date":"2022-01-20T20:15:12","date_gmt":"2022-01-20T20:15:12","guid":{"rendered":"https:\/\/sourcingmatters.show\/?p=5533"},"modified":"2023-04-11T22:37:36","modified_gmt":"2023-04-11T22:37:36","slug":"ep-103-a-1000-farm-scientific-study-to-prove-out-regen","status":"publish","type":"post","link":"https:\/\/sourcingmatters.show\/index.php\/2022\/01\/20\/ep-103-a-1000-farm-scientific-study-to-prove-out-regen\/","title":{"rendered":"ep.103: Regen study on 1000 US farms -ft. Jonathan Lundgren"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\">&#8211; guest: <strong>Jonathan Lundgren<\/strong> &#8211; <\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>In this teaser series I speak to leaders with LAND USE ADAPTATIONS to fight against climate change, biodiversity loss, malnutrition and hunger.  Tune-in for a dose of optimism.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-style-default is-light wp-block-cover alignfull has-background-dim-10 has-background-dim has-parallax has-custom-content-position is-position-top-center ext-py-lg editor:no-inserter\" style=\"background-image:url(https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Blue-Dasher-Farm.Jonathan-Lundgren.header.webReady-1.jpg);min-height:60px;aspect-ratio:unset;\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group ext-px-base editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6-1024x596.png\" alt=\"\" class=\"wp-image-5549\" width=\"256\" height=\"149\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6-1024x596.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6-300x174.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6-768x447.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6-500x291.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6-825x480.png 825w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Untitled-presentation-6.png 1128w\" sizes=\"auto, (max-width: 256px) 100vw, 256px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">. . .<\/p>\n\n\n\n<h1 class=\"alignwide has-text-align-center wp-block-heading\" id=\"whatever-it-is-the-way-you-tell-your-story-online-can-make-all-the-difference\"><span class=\"has-inline-color has-white-color\"><strong>JONATHAN LUNDGREN<\/strong><\/span><\/h1>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\" id=\"vestibulum-id-ligula-porta-felis-euismod-semper-nullam-quis-risus-eget-urna-mollis-ornare-velo\">The 1000 Regen Farm Initiative<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-drop-cap has-text-align-left has-text-color\" style=\"color:#ef3939;font-size:22px\"><strong><meta charset=\"utf-8\"><strong>LAND USE ADAPTATION<\/strong><\/strong> &#8211; Building Regenerative Agriculture <\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-text-color has-background is-style-wide\" style=\"background-color:#ef3939;color:#ef3939\"\/>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-left\">The planet needs a paradigm shift in our food. &nbsp;Nature has been shouldering the externalities from our input-based and extractive models of food production. &nbsp;In the contemporary world, that&#8217;s just not going to cut it anymore. &nbsp;Demand for differentiated value-based food product is skyrocketing, while conventional commodities have begun to melt under new pressures &amp; economic strain. &nbsp;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-left\"><meta charset=\"utf-8\">We&#8217;re bumping-up against planetary boundaries. That&#8217;s a pressure-point which will change food and how we&#8217;ll manage regenerative natural resources. &nbsp;So, it&#8217;s time for a change, but what gets us there the quickest?  Our guest today says that what&#8217;s missing is modern science. That this science must become a pillar in every regenerative effort, and with all thinking in order to gain broader adoption. &nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1024x895.png\" alt=\"\" class=\"wp-image-7057\" width=\"100\" height=\"87\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1024x895.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-300x262.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-768x671.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1536x1342.png 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-500x437.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1140x996.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-549x480.png 549w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2.png 1563w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">ep. 103: Jonathan Lundgren || On-farm Scientific Analysis to Fuel the Regenerative Movement&nbsp;<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\" style=\"font-size:1px\">&#8211;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/2022.Jonathan-Lundgren-300x300-1.jpg\" alt=\"\" class=\"wp-image-5571\" width=\"300\" height=\"300\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/2022.Jonathan-Lundgren-300x300-1.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/2022.Jonathan-Lundgren-300x300-1-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Joining for ep.103 is Ecdysis Foundation founder, Jonathan Lundgren. What&#8217;s really needed to frame-out mainstream adoption of regenerative &#8211; <em>&#8220;it&#8217;s good data,&#8221;<\/em> describes Dr. Lundgren. &nbsp;Good and accurate data coming from bleeding-edge scientific study. So, in January 2022, Ecdysis Foundation launched their 1000 (Regen) farm initiative as the most ambitious agroecology experiment ever conducted. &nbsp; <\/p>\n\n\n\n<p>Scientific analysis on the oodles of rich data being pulled from all kinds of different farms within diverse regions, sizes and crop types is needed to instigate regenerative from a slow evolution &#8211; to the revolution. The millions of data-points-of-light coming from the 1000 farms will be used to measure outcomes inline with best regenerative food production principles. &nbsp;Jonathan explaines that a simple scoring matrix can make some in-tune predictions. What they seen already is that the more regenerative farms have higher values in this desired Regen outcome matrix. <\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em>&#8220;The 1000 farm study is to establish the scientific spine to support a transition of food systems more regenerative.&#8221;<\/em> <\/p><cite>Dr. Jonathan Lundgren<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-text-align-center\">On all studies at the Ecdysis Foundation each scientist must also be a farmer. &nbsp;Dr. Lundgren believes the scientific community should rethink what applied science really looks like in their space. &nbsp;That scientists must connect with the problem that are trying to solve.  Can an agricultural scientist truly make revolutionary discoveries in food production when only stuck in a lab, or behind a computer? &nbsp; &nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\">Lundgren says that scientists must once again get their hands dirty in any agricultural domain they&#8217;re working in. &nbsp;Could that type of immersive science accelerate large-scale adoption and grow the regenerative movement?   Yeah!  More good science from talented scientist is a foundation for growth.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-1024x683.jpg\" alt=\"\" class=\"wp-image-6732\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-1024x683.jpg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-300x200.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-768x512.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-1536x1024.jpg 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-2048x1366.jpg 2048w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-720x480.jpg 720w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-500x333.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Ep.103-Header.Sourcing-Matters.Web-Ready-1140x760.jpg 1140w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><meta charset=\"utf-8\"><em>social media tile<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center\">It&#8217;s time for a change. The old stuff is broken.  We need a new approach, but this systemic change stuff can be really hard! &nbsp;There&#8217;s all kinds of entrenched interests too. &nbsp;Lundgren teases us with the notion that this movement could be turned into a revolution with an ecological enlightenment of the scientific community. &nbsp; <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#ef3939\"><strong>tune-in to find out what it&#8217;ll take to&#8230;<\/strong><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\">You see, while working at the USDA, Jonathan Lundgren was an award winning superstar scientist bounding his way up the ranks. &nbsp;Not willing to be silenced for his true and accurate work, Dr. Lundgren kept to his beliefs and stood tall for what&#8217;s right. &nbsp;These types of folks in public roles, those that stick their neck out to fight corruption are often labeled as&#8230;  a whistleblower.  I think you&#8217;ll agree that Dr. Jonathan Lundgren would be better described as a guy who just <em>says it like it is.<\/em> &nbsp; <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#ef3939\">&#8211; bring <strong>Regen<\/strong> mainstream.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">As for Lundgren&#8217;s POV &#8211; to instigate a paradigm shift in food and its production, it has to be done on the shoulders of farmers and with the scientific community that are ready to engage in Regenerative.  I think he&#8217;s got it right.  We need this apples-to-apples comparison with conventional.  That analysis speaks the proper language to support the large-scale conversion from conventional to Regen.  This may very well be the spine for the Regenerative playbook.  <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/ecdysisf\">@Ecdysis Foundation<\/a><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>photo credit:&nbsp; Ecdysis Foundation<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-drop-cap has-white-color has-text-color has-background has-normal-font-size\" style=\"background-color:#ef3939\"><strong>LAND USE ADAPTATION<\/strong> &#8211; content series<\/p>\n\n\n\n<div class=\"wp-block-group has-background\" style=\"background-color:#ef3939\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-color\" style=\"color:#ef3939\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#ef3939\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\">Food produced using innovative REGENERATIVE ADAPTATIONS (like the solutions discussed in this miniseries) will instigate a whole new way of thinking. <meta charset=\"utf-8\">Eating good food shapes our relationship with nature for the better, and sustains the stomachs of those who influence mindsets well beyond agriculture fields. <meta charset=\"utf-8\">Demand for this food produced using elevated standards has already skyrocketed. In this series we connect with those in the US leading a paradigm shift towards smarter LAND USE with good food production.<\/p>\n\n\n\n<p class=\"has-text-color\" style=\"color:#ef3939\">&#8211;<\/p>\n\n\n\n<div class=\"wp-block-image is-style-rounded\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-1024x88.png\" alt=\"\" class=\"wp-image-5026\" width=\"465\" height=\"40\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-1024x88.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-300x26.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-768x66.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-500x43.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-1140x98.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.Logo_.Web_.Sticky.short_-1920x165.png 1920w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-text-color has-background\" style=\"background-color:#ef3939;color:#ef3939\">&#8211;<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:6700px\">\n<div class=\"wp-block-image\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/sourcingmatters.show\/index.php\/land-use-adaptation-content-series\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1024x895.png\" alt=\"\" class=\"wp-image-7057\" width=\"233\" height=\"204\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1024x895.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-300x262.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-768x671.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1536x1342.png 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-500x437.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-1140x996.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2-549x480.png 549w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Sms-.Land-Use.logo_.2.png 1563w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\"><meta charset=\"utf-8\"><em>for related discussions<strong> CLICK<\/strong><\/em> &gt;&gt;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">,.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; guest: Jonathan Lundgren &#8211; In this teaser series I speak to leaders with LAND USE ADAPTATIONS to fight against climate change, biodiversity loss, malnutrition and hunger. Tune-in for a dose of optimism. . LAND&#8230;<\/p>\n","protected":false},"author":1,"featured_media":5515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[55,29,58,62,7,57,54,25],"tags":[],"class_list":["post-5533","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-agriculture","category-climate","category-land-use","category-land-use-adaptation","category-podcast","category-regenerative","category-soil-health","category-sourcing-matters","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/5533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/comments?post=5533"}],"version-history":[{"count":411,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/5533\/revisions"}],"predecessor-version":[{"id":16152,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/5533\/revisions\/16152"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media\/5515"}],"wp:attachment":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media?parent=5533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/categories?post=5533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/tags?post=5533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}