{"id":6852,"date":"2022-01-28T17:11:17","date_gmt":"2022-01-28T17:11:17","guid":{"rendered":"https:\/\/sourcingmatters.show\/?p=6852"},"modified":"2025-09-01T19:00:30","modified_gmt":"2025-09-01T19:00:30","slug":"ep-104-controlled-environment-ag-where-nature-meets-tech","status":"publish","type":"post","link":"https:\/\/sourcingmatters.show\/index.php\/2022\/01\/28\/ep-104-controlled-environment-ag-where-nature-meets-tech\/","title":{"rendered":"ep.104: Controlled Environment Ag -ft. Jonathan Webb"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">\u2013 guest:&nbsp;<strong>Jonathan Webb&nbsp;<\/strong>\u2013<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>In this series I speak with leaders fighting climate change, biodiversity loss, malnutrition and hunger through a focus on SYSTEMS CHANGE.<\/em> <em> Tune-in for a dose of optimism.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"is-style-default is-light wp-block-cover alignfull has-background-dim-10 has-pale-cyan-blue-background-color has-background-dim has-parallax is-repeated ext-py-lg editor:no-inserter\" style=\"background-image:url(https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-Webb.-Header.Page1_.jpg);min-height:70vh;aspect-ratio:unset;\"><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group ext-px-base editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide editor:no-inserter\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1-1024x212.png\" alt=\"\" class=\"wp-image-6361\" width=\"512\" height=\"106\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1-1024x212.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1-300x62.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1-768x159.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1-500x104.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1-1140x236.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHarvest-logo-1.png 1280w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<h1 class=\"alignwide has-text-align-center wp-block-heading\" id=\"whatever-it-is-the-way-you-tell-your-story-online-can-make-all-the-difference\"><strong>JONATHAN WEBB<\/strong><\/h1>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-text-color wp-block-heading\" id=\"vestibulum-id-ligula-porta-felis-euismod-semper-nullam-quis-risus-eget-urna-mollis-ornare-velo\">CONTROLLED ENVIRONMENT AGRICULTURE<\/h2>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-drop-cap has-text-color\" style=\"color:#606060;font-size:21px\"><strong>CORE SYSTEMS CHANGE<\/strong>: <a href=\"https:\/\/sourcingmatters.show\/index.php\/core-systems-change-series\/\" target=\"_blank\" rel=\"noreferrer noopener\">the 6-part miniseries &gt;&gt;<\/a> <\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/sourcingmatters.show\/index.php\/core-systems-change-series\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1024x897.png\" alt=\"\" class=\"wp-image-7086\" width=\"100\" height=\"88\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1024x897.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-300x263.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-768x673.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1536x1346.png 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-500x438.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1140x999.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-548x480.png 548w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_.png 1553w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">ep. 104: Jonathan Webb &#8211;  where tech embraces nature in controlled growing environments<\/h3>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"590\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-1024x590.jpg\" alt=\"\" class=\"wp-image-6413\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-1024x590.jpg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-300x173.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-768x442.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-500x288.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-1140x656.jpg 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner-834x480.jpg 834w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-webb.Header.WebBanner.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>&#8220;To feed the population of 2050 we&#8217;ll need to grow more food than we have in the entire history&nbsp;of agriculture.&nbsp;That&#8217;s what keeps me up at night.  <em>That&#8217;s a need for more food than the previous 10,000 years of human food production combined,&#8221;<\/em><\/em> says Jonathan Webb. <\/p>\n\n\n\n<p class=\"has-text-align-center\">A Kentucky native, Webb first made a name for himself in building-out clean energy infrastructure throughout Appalachia. With starting AppHarvest, Webb returned to his Blue-Grass home-state-roots to create&nbsp;a large-scale, state-of-the-art, value-based food production operation that is truly disrupting the apple cart. TuneIn to ep. 104 to learn about the many benefits that AppHarvest is finding in Controlled Environment Agriculture (CEA).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-1-1 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SMs ep.104 -ft. Jonathan Webb - a 90 sec. Audiogram\" src=\"https:\/\/player.vimeo.com\/video\/683393306?h=74316e5316&amp;dnt=1&amp;app_id=122963\" width=\"720\" height=\"720\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><figcaption><meta charset=\"utf-8\">ep. 104: AUDIOGRAM &#8211; 90 sec. video short<br><\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\"><\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<h1 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#101010\"> <em>feeding neighbors<\/em>   <span class=\"has-inline-color has-vivid-red-color\">\u2714\ufe0f<\/span><\/h1>\n\n\n\n<h1 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#606060\"> <em>employing communities<\/em>  <span class=\"has-inline-color has-vivid-red-color\">\u2714\ufe0f<\/span><\/h1>\n\n\n\n<h1 class=\"has-text-align-center has-text-color wp-block-heading\" style=\"color:#999999\"> <em>  stabilizing the planet<\/em>    <span class=\"has-inline-color has-vivid-red-color\">\u2714\ufe0f<\/span><\/h1>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">With a consistent supply of fresh quality produce, Webb and AppHarvest make inroads within food supply chains. AppHarvest utilizes proven Dutch solutions for large-scale horizontal glass-house production farms to service growing consumer demand for more local fruits &amp; veg.  In fact, through affiliations, partnerships and ambassadors &#8211; AppHarvest is making headway for the entire CEA industry.  <meta charset=\"utf-8\">Working on both Main Street and Wall Street, the company will have all the capacity that it needs to become real competition to fresh and frozen produce across the US.  <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;<em>We need to be looking around the world for where the best ideas&nbsp;are coming from.&nbsp; The challenge in front of us can be scary at times, but that challenge is the opportunity.&nbsp; &nbsp;It&#8217;s an opportunity for a world where nature meets technology in how we feed ourselves.&nbsp; <\/em><\/p><p>&#8211; &#8211; &#8211;<\/p><p><em>We&#8217;re doing this in Appalachia now &#8211; in the region where I&#8217;m from &#8211; through controlled environment agriculture, at scale.&#8221; &nbsp;<\/em><\/p><cite>JONATHAN WEBB &#8211; CEO &amp; Founder, AppHarvest<\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-Webb.Headshot.700x525-1.jpg\" alt=\"\" class=\"wp-image-6363\" width=\"263\" height=\"350\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-Webb.Headshot.700x525-1.jpg 525w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-Webb.Headshot.700x525-1-225x300.jpg 225w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-Webb.Headshot.700x525-1-500x667.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/Jonathan-Webb.Headshot.700x525-1-360x480.jpg 360w\" sizes=\"auto, (max-width: 263px) 100vw, 263px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">New Expectations for the Salad Plate &amp; Fruit Bowl <\/h2>\n\n\n\n<p>Something that I found especially insightful from Jonathan was his take on regional food systems. He draws-upon an analogy of shipping coal to spawn progress. Citing how cities in his region first began to thrive thanks to the innovative supply chain that sourced consistent coal-energy from the hills of Kentucky.  <\/p>\n\n\n\n<p>After years of learning about decentralized energy production in the solar industry, Webb leveraged his skill-set to build out large-scale infrastructure and establish a company that sources good food, at scale, across his region. Funny enough, it\u2019s once again all about a consistent source of \u2018energy-units\u2019 to make these cities thrive and prosper once again.  Now coming in the form of a delicious vine-ripped tomato.  <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">So, look out fellow patriots on both sides of the aisle &#8211; you&#8217;re about to experience a whole new kind of <em>Green-Energy-Revolution<\/em> coming straight out of coal-country.  A revolution that will feed neighbors, employ communities and have a net positive impact on the planet.  It&#8217;s CEA, and it&#8217;s a<strong> CORE SYSTEMS CHANGE<\/strong> in food production that borrows from the best that tech and nature have to offer.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">Controlled Environment Agriculture (CEA) <\/h2>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\">Once a regional market has been saturated with all kinds of good veg &amp; fruits grown under glass &#8211; AppHarvest will expand its footprint. Then, grow into new regions.  The Controlled Environment Ag glass-house model that <meta charset=\"utf-8\">AppHavest has established can become a turn-key scalable solution that will grow more good food for diverse regions across the United States for decades to come.  <\/p>\n\n\n\n<p class=\"has-text-align-center\">For the investors interested in this, new footprints can made available anywhere there&#8217;s a market ripe with new consumer expectations. That&#8217;s everywhere!  From what we learn from Webb, the positive impacts of&nbsp;this better quality, healthier, fresher, smarter, and safer foods can be (and should be) enjoyed by everyone. <\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<center><blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CbbjLlmjY_I\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CbbjLlmjY_I\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CbbjLlmjY_I\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Sourcing Matters show (@sourcingmatters)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center>\n\n\n\n<p class=\"has-white-color has-text-color\">&#8211;<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-1024x673.jpg\" alt=\"\" class=\"wp-image-6992\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-1024x673.jpg 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-300x197.jpg 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-768x505.jpg 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-1536x1010.jpg 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-500x329.jpg 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-1140x750.jpg 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_-730x480.jpg 730w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/AppHavest-Mailer.Banner.Final_.jpg 1858w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-right\"><meta charset=\"utf-8\"><em>social media tile<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><meta charset=\"utf-8\"><em>In this 45 min chat, you&#8217;ll&nbsp;learn what&nbsp;AppHarvest is doing now to&nbsp;begin to&nbsp;\u2018Fight the good Food Fight\u2018.<\/em><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/AppHarvest\" target=\"_blank\" rel=\"noreferrer noopener\">@AppHarvest<\/a><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-text-align-center\"><em>photo credit:&nbsp; AppHarvest<\/em> <em>&amp; eatingwell<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-text-align-left has-white-background-color has-text-color has-background\" style=\"color:#707070;font-size:17px\"><em>the rich &amp; lasting benefits of:<\/em><\/p>\n\n\n\n<p class=\"has-drop-cap has-white-color has-text-color has-background has-normal-font-size\" style=\"background-color:#707070\"><strong>CORE SYSTEMS CHANGE <\/strong>&#8211; content series<meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color has-background\" style=\"background-color:#707070;font-size:17px\"><meta charset=\"utf-8\">The thing is\u2026 all sorts of folks will be embracing the values gained from good food and its production. Good food is simply an investment in your own personal health and performance.  It\u2019s also a venue to take real climate action in every bite, and a daily dose of benevolence for the folks that keep us well.     Good food is a boom-town innovation economy that&#8217;s ripening to become invasive throughout verticals and global marketplaces. That&#8217;ll begin as more local jobs, and with regional food security. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-background is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#707070\">\n<p class=\"has-text-color\" style=\"color:#707070\">&#8211;<\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-1024x131.png\" alt=\"\" class=\"wp-image-5135\" width=\"512\" height=\"66\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-1024x131.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-300x38.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-768x98.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-500x64.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky-1140x145.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2021\/12\/SourcingMatters.logo_.web_.1725.220.sticky.png 1725w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-color\" style=\"color:#707070\">&#8211;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:6700px\">\n<div class=\"wp-block-image is-style-default\"><figure class=\"alignright size-large is-resized\"><a href=\"https:\/\/sourcingmatters.show\/index.php\/core-systems-change-series\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1024x897.png\" alt=\"\" class=\"wp-image-7086\" width=\"194\" height=\"169\" srcset=\"https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1024x897.png 1024w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-300x263.png 300w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-768x673.png 768w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1536x1346.png 1536w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-500x438.png 500w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-1140x999.png 1140w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_-548x480.png 548w, https:\/\/sourcingmatters.show\/wp-content\/uploads\/2022\/01\/SMS.Systems-Change.Grey_.png 1553w\" sizes=\"auto, (max-width: 194px) 100vw, 194px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\"><em>for related discussions <strong>CLICK<\/strong><\/em> &gt;&gt;<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-white-color has-text-color\">.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\">,.<\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2013 guest:&nbsp;Jonathan Webb&nbsp;\u2013 In this series I speak with leaders fighting climate change, biodiversity loss, malnutrition and hunger through a focus on SYSTEMS CHANGE. Tune-in for a dose of optimism. . CORE SYSTEMS CHANGE: the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"footnotes":""},"categories":[55,29,64,7,25,65],"tags":[],"class_list":["post-6852","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-agriculture","category-climate","category-controlled-environment","category-podcast","category-sourcing-matters","category-systems-change","post_format-post-format-audio"],"_links":{"self":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/6852","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/comments?post=6852"}],"version-history":[{"count":220,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/6852\/revisions"}],"predecessor-version":[{"id":13819,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/posts\/6852\/revisions\/13819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media\/6358"}],"wp:attachment":[{"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/media?parent=6852"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/categories?post=6852"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sourcingmatters.show\/index.php\/wp-json\/wp\/v2\/tags?post=6852"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}