{"id":9005,"date":"2022-02-17T19:02:39","date_gmt":"2022-02-17T19:02:39","guid":{"rendered":"https:\/\/sourcingmatters.show\/?p=9005"},"modified":"2022-12-21T16:56:20","modified_gmt":"2022-12-21T16:56:20","slug":"ep-107-animal-centric-agriculture","status":"publish","type":"post","link":"https:\/\/sourcingmatters.show\/index.php\/2022\/02\/17\/ep-107-animal-centric-agriculture\/","title":{"rendered":"ep.107: Animal Centric Agriculture – ft. \u00d8istein Thorsen"},"content":{"rendered":"\n
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\u2013 guest: \u00d8istein Thorsen<\/strong><\/p>\n\n\n\n

In this series I speak with leaders fighting climate change, biodiversity loss, malnutrition and hunger through a focus on SYSTEMS CHANGE.<\/em> Tune-in for a dose of optimism.<\/em><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Scaling-up Meat Production Knowhow<\/strong><\/h2>\n\n\n\n
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-ft. \u00d8ISTEIN THORSEN<\/h1>\n\n\n\n

CEO of FAI Farms<\/strong><\/p>\n\n\n\n

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CORE SYSTEMS CHANGE<\/strong>: <\/strong>the 6-part miniseries >><\/a> <\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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ep. 107: \u00d8istein Thorsen – CEO, FAI Farms<\/h3>\n\n\n\n

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ep.107: ‘ANIMAL CENTRIC MEAT PRODUCTION’<\/strong><\/p>\n\n\n\n

Host: Aaron Niederhelman
Guest: \u00d8istein Thorsen of FAI Farms<\/p>\n\n\n\n

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Did you know that across the globe we process 70,000,000,000 (billion) land animals every year?! That includes nine billion food animals each yr. in the U.S. alone. And yet, it’s still difficult to find good meat! That’s so out of sync with where consumer trends are headed. Why isn’t better meat more of the norm? Elevating practices to reap the benefits at market is very feasible in (better quality) meat production. In this episode we hear more from upstart leader \u00d8istein Thorsen of FAI Farms about the opportunities there are for evolving production practice and scaling supply of better quality animal proteins. <\/p>\n\n\n\n

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With some tweaks and strategic investments into the well-being of the animal producing meat, fish, eggs and dairy – FAI thwarts impending supply chain concerns for big food companies while aligning with buying behaviors of contemporary consumer interests. As insurance & marketing tilth – it’s a no-brainer for these food companies with large scale needs. Investments that will benefit the eater, the producer, the environment and the planet all by improving farm animal qualify of life.<\/p>\n\n\n\n

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– \u00d8istein Thorsen<\/span>, CEO of FAI Farms <\/em><\/p>\n\n\n\n

“Animal welfare is ground zero for food systems change.”<\/em> <\/p>\n\n\n\n

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Based out of Oxford, U.K., for twenty years the Food Animal Initiative (FAI) has been developing systems that improve the supply chains of big food companies through investments into the well-being of the food animal. Rich in knowledge and deep in insight, they’ve honed “animal-centric<\/em>” operating models for each food animal category.<\/p>\n\n\n\n

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As you’ll hear from \u00d8istein, more commitments to elevate production practice in meat, dairy, farmed fish and eggs is is a tent post in repairing the broader broken food systems. And, since new growth in conventional meat and animal protein production proves more unsustainable with each passing year, the notion that this old system can manage more production load on top of the current through-put just seems irresponsible to plan around. Right?! Thorsen argues that the market opportunity for pushing the holistic view of personal well-being, planetary stability, and benevolence has a pinnacle in meat production. So, is the well-being of food animals the foundation for large scale food systems change? #Tunein to get more on that from \u00d8istein. <\/p>\n\n\n\n

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Getting us to Animal Centric Meat Production <\/h2>\n\n\n\n
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HOLISTIC<\/p>\n\n\n\n

ANIMAL<\/strong><\/p>\n\n\n\n

AGRICULTURE<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

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The reality is that people are going to eat meat in the future. A lot of it. And as new folks adopt western lifestyles, a lot more of it. In fact, experts say that 2050 demand for animal proteins will increase by 70%. <\/p>\n\n\n\n

Can you imagine what 2\/3s more load will do to the current impact of conventional meat? Leaders have arisen with new approaches to raise food animals and produce enough protein to meet this increased demand – while still respecting planetary boundaries, and tapping into those current POVs.<\/p>\n\n\n\n

\u00d8istein Thorsen<\/span><\/strong> of FAI Farms is one of these upstart pioneers that’s instigating a values-based food system through focus on improving in the health and well-being of food animals. In our conversation Thorsen explains the approach as “Animal Centric Meat Production”<\/em>. He describes it this way, “to keep a shrinking planet fed and nourished for decades to come – it all begins with respecting the food animal today.”<\/em><\/p>\n\n\n\n

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Animal-Centric Food Systems in the Future<\/h2>\n\n\n\n

The French expression Noblesse<\/em> Oblige<\/em> translates to “nobility obliges”. It effectively means that with power and privilege then we’re obligated to look out for others and a shared surroundings. Thorsen tells us that a bit more respect is needed here for the animals that sustain us. To clean-up the food system, this animal-centric mantra actually taps that obligation that is seeded in us all, while also fueling actions of consumer empowerment that will help sway consumer behaviors. <\/p>\n\n\n\n

Something like – knowing how we manage sentient animals that produce meat, eggs, and dairy will evolve everything about the food system – because we become more empowered eaters with a deeper connection to our food. The well-being of animals and our connection to nature is central. Animal Centric food production may be what scratches a primal itch to do better for all, including those that sustain us. We’re indebted. <\/em><\/p>\n\n\n\n

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Q:<\/strong> How much of the holistic continuum impacts your current food buying decisions?<\/em><\/p>\n\n\n\n

Q:<\/strong> Will you evolve your behavior if you knew of the direct impact?<\/em><\/p>\n\n\n\n

Q:<\/strong> Are you obligated? <\/em><\/p>\n\n\n\n

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