Ep. 12 Bill Buckner: President & CEO of Noble Research Institute ||



On episode 12 of Sourcing Matters we welcome Bill Buckner, President and CEO of Noble Research institute.  As the largest independent private agricultural organization in the US, Noble has recently focused on bridging the worlds of conventional and Organic production through a commitment to land management and soil health that will provide solutions to the vast challenges facing Agriculture, and humanity as a whole.


Founded in 1945 in response to the dust bowl, the core competencies of land stewardship and proper resource conservation to prevent future disaster is part of Noble’s linage.  Earlier this year they’ve launched a market exchange for natural resources currently not even given a commodity value. It’s the hope of Buckner and his team of 400 at the Noble Research Institute that by adding a new cost basis to soil health, carbon and water – we’ll be able to decommoditized food and promote the differentiated values from elevated production models – while furthering commitment to regenerative natural resources.  Collectively, that’s a competitive advantage for all domestic producers.  Raising this minimum market threshold seems an essential next step in on-ramping more farmers to evolve production models often inherited with succession of a farm.  As more consumers appreciate those values of the food sourced with any and all aspirational standards it’ll continue to become increasingly more mainstream in the marketplace.


What I learned in our discussion was that Bill Buckner is a practitioner of change.  Gracefully handling language that is often alienating and ostracizing for different sides of the fence, you must listen to our chat as he explains how it’s the farmers who’ll elevate the conversation and transcend much of the infighting that has put us in such polarized position.  I think there are some lessons to be learned in our discussion by our brethren in DC.  For food and managing our resources – it’s the farmers and the consumers that will meet in the middle to balance a system that must become more harmonious, and just.




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