In this mini-series I speak to leaders with LAND USE ADAPTATIONS to fight against climate change, biodiversity loss, malnutrition and hunger. Tune-in for a dose of optimism.


JONATHAN LUNDGREN

The 1000 Regen Farm Initiative

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LAND USE ADAPTATION – content series

The planet needs a paradigm shift in our food.  Nature has been shouldering the externalities from our input-based and extractive models of food production.  In the contemporary world, that’s just not going to cut it anymore.  Demand for differentiated value-based food product is skyrocketing, while conventional commodities have begun to melt under new pressures & economic strain.  

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We’re bumping-up against planetary boundaries. That’s a pressure-point which will change food and how we’ll manage regenerative natural resources.  So, it’s time for a change, but what gets us there the quickest? Our guest today says that what’s missing is modern science. That this science must become a pillar in every regenerative effort, and with all thinking in order to gain broader adoption.  

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ep. 103: Jonathan Lundgren || On-farm Scientific Analysis to Fuel the Regenerative Movement 

Joining for ep.103 is Ecdysis Foundation founder, Jonathan Lundgren. What’s really needed to frame-out mainstream adoption of regenerative – “it’s good data,” describes Dr. Lundgren.  Good and accurate data coming from bleeding-edge scientific study. So, in January 2022, Ecdysis Foundation launched their 1000 (Regen) farm initiative as the most ambitious agroecology experiment ever conducted.   Scientific analysis on the oodles of rich data being pulled from all kinds of different farms within diverse regions, sizes and crop types is needed to instigate regenerative from a slow evolution – to the revolution. The millions of data-points-of-light coming from the 1000 farms will be used to measure outcomes inline with best regenerative food production principles.  Jonathan explaines that a simple scoring matrix can make some in-tune predictions. What they seen already is that the more regenerative farms have higher values in this desired Regen outcome matrix.

“The 1000 farm study is to establish the scientific spine to support a transition of food systems more regenerative.”

Dr. Jonathan Lundgren

On all studies at the Ecdysis Foundation each scientist must also be a farmer.  Dr. Jonathan Lundgren believes the scientific community should rethink what applied science really looks like in their space.  That scientists must connect with the problem that are trying to solve. Can an agricultural scientist truly make revolutionary discoveries in food production when only stuck in a lab, or behind a computer?    Lundgren says that scientists must once again get their hands dirty in any agricultural domain they’re working in.  Could that type of immersive science accelerate large-scale adoption and grow the regenerative movement? Yeah! More good science from talented scientist is a foundation for growth.

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Most have awoken to the fact that there’s no growth in this old stuff.  That it’s time for a new approach. But this systemic change stuff can be really hard…  There’s all kinds of entrenched interests too.  But Dr. Lundgren teases us with the notion that this movement could be turned into a revolution if spurred-on with more ecological enlightenment of the scientific community.   While working at the USDA, Jonathan Lundgren was an award winning superstar scientist bounding his way up the ranks.  Not willing to be silenced for his true and accurate work, Dr. Lundgren kept to his beliefs – in standing tall for what’s right.  These types of folks in public roles that stick their neck out to fight corruption are often labeled as a whistleblower. I think you’ll agree that Dr. Jonathan Lundgren would be better described as a guy who just – says it like it is.  

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As for Lundgren’s POV – to instigate a paradigm shift in food and its production, it has to be done on the shoulders of farmers and with the scientific community that are ready to engage in Regenerative. I think he’s right. We need this apples-to-apples comparison with conventional. That analysis speaks the proper language to support the large-scale conversation from conventional. That may just be the spine of the Regen playbook.

@Ecdysis Foundation

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Tune in to find out what it’s going to take to… bring Regen mainstream?!  

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LAND USE ADAPTATION – content series

Food can sway mindsets. It connects us. Food also normally plays a bit part anytime perspectives are changed. Producing food that’s more in-sync with nature will in fact will have some serious sway in molding the behaviors of tomorrow’s producers, eaters, land owners and public agencies alike.

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The diverse values that arise with re-connecting to nature’s regenerative systems when producing food just invites all kinds of folks to enjoy the better bounty. It’s sustenance that is an investment in our personal health, it’s a venue for climate action, it’s soon-to-be boom-town innovation economy, and it’s a dose of benevolence for those making this stuff that may not have had it as lucky.

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Some say this commitment to good food which is produced from regenerative land use practice can instigate a whole new way of thinking. That the stomach of tomorrow really owns the mindset of those shaping how we manage this relationship with nature. Can the US be ground zero for this paradigm shift in producing food? let’s explore

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photo credit:  Ecdysis Foundation


Ep. 102: Fred Kirschenmann || Land Use Adaptation series: Regenerative Soil Health

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Fred Kirschenmann has been an agent-of-change in agriculture for five decades.  His work at the Leopold Center at Iowa State University has introduced resilient farming practices to diverse stakeholders, and advanced the adoption of regenerative land management through building an awareness for soil health in the US breadbasket.

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As President of the board at Stone Barns Center for Food and Agriculture in Tarrytown, NY, Fred has worked with leaders from cuisine, food systems and production agriculture to establish a globally recognized epicenter of research and enrichment for food.  As a whole, Fred’s collective efforts to reconnect us with nature through food and its production elevates him to an iconic stature in a time of ecological enlightenment.  Tune in to hear what this true-action-hero icon has to say about the movement in 2022 and beyond.

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A statesman for a just and stable tomorrow.  Every-time I sit down with Fred I learn something new.  He’s a philosopher and master craftsman of storytelling that has inspired many of us in the movement to take next steps in our own journeys.  Despite holding multiple jobs, overseeing hundreds acres of farmland, and shouldering the weight of the world well into his 80s, Fred remains current on advancements and bleeding-edge research.   Leveraging an impressive compendium of readings and on-going discussions with other iconic thought-leaders – Fred is a wealth of knowledge who continues to mold and sway new mindsets. This type of inspiration from action heroes like Fred serves up quality nourishment for the movement, and fuels deeper engagement.

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When I first stewed over the startup idea to coax food values through the supply chain, Fred coached me to think systematically and to adapt my focus to incorporate different stakeholders in the equation.  He challenged me to include soil health, regenerative land management practice and regional food systems into a single frame that would focus on the betterment for all parties involved.  A decade later, we have a long way to go to reach betterment, but after sitting down and chatting with Fred in this latest end-of-2021 chapter, it’s clear that the revolution has begun.  IMO – what Fred has helped kindle over the last half century will reach a fever pitch within this next generation. I’ve seen first hand the inertia and passion of this generation to come. It’s real and it’s going to happen. Considering all of that, I’ve come to appreciate that how we produce our food and manage the living soil will ultimately determine the stability of the planet.

 

Folks don’t follow new ideas alone. It’s the leaders of these ideas that motivates others to act, and it is people that drive movements of change.

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One thing is for sure, to stabilize this planet under threat we need to be do a better job listening to more of our iconic leaders – like Fred.  Folks who’ve lived-it; folks with real chops in delivering “betterment” to more.  For a more just and prosperous tomorrow, we need to listen to folks that know about instituting nature-based solutions.  The folks worth their salt; the ones with unique wisdom worthy of leading they movement are the action heroes who bring real solutions to the table.

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An infomercial for Regenerative Agriculture & Soil Health, after hearing from an icon of food system and ecological change – be inspired to take the next step in your journey.

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Key Take Aways…

 

EPISODE RECAP:

  • LAND USE: regenerative agriculture is proper on-farm natural resource management
  • HUMAN HEALTH: soil health harmonizes with gut health: microflora not too much different than soil
  • CIRCULAR ECONOMY: investing in soil health results in positive human & public health, planetary stability
  • LABOR: the future farming workforce wants to grow food for each other, and not commodities

 

WHAT GOOD SOIL OFFERS:

Soil is the lifeblood of every successful civilization.  The positive results and impact of good soil health from regenerative land management practices include:

  • Perpetual food production
  • Carbon Banking & Planetary Stability
  • No chemical and synthetic runoffs
  • Cleaner / health living environment for all stakeholders
  • Enhances nature and biodiversity
  • Sweet water Storage and clarity

 

GABE BROWN’S 5 PRINCIPLES OF REGENERATIVE:

To get us there we need a new operating model to land management.  Especially when it comes to the way we produce our food, we need a new operating model to land management.  Here are the pillars to support change our relationship with nature and each other.

  1. No disturbance (no-till, no-synthetics)
  2. Bolstering Soil’s Natural Defense (the outer-layer protecting all that life)
  3. Bio-diversity (marrying nature’s way keeps the system healthy)
  4. A living root in the ground as long as possible (cover-crops & seasonal diversity)
  5. Animal & Insect integration (nature relies on the entire system working together)

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@StoneBarns

 


Sometimes you get lucky in life and come across truly inspirational people.  Pioneers of a new way of thinking that within their lifetime will impact the world.

I’ve come to realize that the factor that makes these individuals similar and yet so unique is that they’ve been through-it.  That despite what they encounter in their journey they demonstrate a dogged perseverance in their efforts of change.

“A gem cannot be polished without friction, nor an individual perfected without trials.”

Overcoming the pain, the failures, and the self-doubt gained in reaching key waypoints of change is what gives them capacity and the right to don a moniker of being an influencer worth their salt.  After all the hits, every-time they get-up to keep driving change forward.

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When this kind of elbow grease bumps up against something that’s bigger than yourself; when influencers don’t become too salty in their pursuit of a mission to improve the human condition or that of the living planet; when these leaders  instigate a movement – that’s when we see the icons arise.  True Action Heroes that break-down parochial mindsets and evolve behaviors for the betterment of tomorrow actually exist. don’t breathe some kind of rarified air.  Despite being hard to find, these icons of environmental and social change live amongst us – in our times.  Influencers that we should follow, and real action heroes to be idolized.  The Icon series profiles these unique folks who inspire and influence change of mindset and behavior to re-chart more journeys ahead.

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photo credit:  Connie Fualk & Iowa Informer


 

a UN Food System Summit & Sourcing Matters miniseries

Together, the UN Food Systems Summit and Sourcing Matters launch their new and thought-provoking podcast series, Laying Down Tracks.

This inspiring 8-part miniseries, led by Aaron Niederhelman, will feature world experts on issues related to world hunger, malnutrition, climate change, and much more. Focused on the real experiences of rolling out the United Nations Sustainable Development Goals, each episode will bring forward solutions through motivating discussions.

We are laying down tracks to head into a new world where our food systems mean prosperity for people and the planet.  Listen now to Laying Down Tracks (LDTs) to learn how you, too, can help save our planet.


EPISODE EIGHT:


Join the Conversation:

Host: Aaron Niederhelman, Sourcing Matters podcast
Guest: Dr. Agnes Kalibata, UN Special Envoy for Food System Summit

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‘Laying Down Tracks’ ep.8:

What better way to finish off the UN FSS Pre-Summit than to listen to the last episode of the Laying Down Tracks series with guest and UN Secretary-General’s Special Envoy to the 2021 Food Systems Summit, Dr. Agnes Kalibata.  This episode touches on a lot of ground but focuses on the importance of the summit being a “people’s summit” and on the significance of having all voices be part of the Summit process to achieve true food systems transformation and meet all 17 SDG’s.

Whatever problem a country or community is struggling with there is a solution to match. “The fact that too many people are going hungry does not mean that we aren’t producing enough. The challenge is in the inequities that live in our food systems. Through the solution clusters we have been able to mobilize and identify game changing ideas that have been consolidated into 52 solutions,” says Dr. Kalibata as she describes how these innovative solutions can help solve specific challenges in Food Systems.

Don’t miss this last episode on the importance of all actors coming together for true food system transformation and learn more about Dr. Kalibata’s journey on how she came to be so passionate about helping bring this change. 

https://www.un.org/en/food-systems-summit/laying-down-tracks

 

 



credits: 


 

a UN Food System Summit & Sourcing Matters miniseries

Together, the UN Food Systems Summit and Sourcing Matters launch their new and thought-provoking podcast series, Laying Down Tracks.

This inspiring 8-part miniseries, led by Aaron Niederhelman, will feature world experts on issues related to world hunger, malnutrition, climate change, and much more. Focused on the real experiences of rolling out the United Nations Sustainable Development Goals, each episode will bring forward solutions through motivating discussions.

We are laying down tracks to head into a new world where our food systems mean prosperity for people and the planet.  Listen now to Laying Down Tracks (LDTs) to learn how you, too, can help save our planet.


EPISODE SIX:


Food for All Corners

Host: Aaron Niederhelman, Sourcing Matters podcast
Co-host: Ruth Richardson, Executive Director for the Global Alliance for the Future of Food and Chair of Food Systems Champions Network
Guest: Helianti Hilman, Founder and Executive Chairperson at Javara, and a Food Systems Champion

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‘Laying Down Tracks’ ep.6:

Hope and true collaboration will help drive food system change and stabilize our planet. “Different people have different ways of thinking of food systems and that’s why I am such an advocate on building these systems on values and principles. This is what is going to lead us to a much more hopeful future,” says the Co-host and Executive Director for the Global Alliance for the Future of Food and Chair of Food Systems Champions Network, Ruth Richardson. This latest episode is all about diverse interests coming together to produce food for all corners of the planet. Food system transformation requires a true multi-stakeholder initiative to really make it work.

Joining in this conversation as guest is the Founder and Executive Chairperson at Javara, and a Food Systems Champion, Helianti Hilman who talks about the importance of building the whole supply chain on true collaboration, diversity, inclusion, and respectful relationships with farmers and producers to create true system change.

Listen to this conversation with Ruth, Helianti and host Aaron Niederhelman as they discuss how food systems connect us all and must be built on values to lead us all to a much more hopeful future, as we continue to Lay Down Tracks to the UN Food Systems Summit.

https://www.un.org/en/food-systems-summit/laying-down-tracks



credits: 


 

a UN Food System Summit & Sourcing Matters miniseries

Together, the UN Food Systems Summit and Sourcing Matters launch their new and thought-provoking podcast series, Laying Down Tracks.

This inspiring 8-part miniseries, led by Aaron Niederhelman, will feature world experts on issues related to world hunger, malnutrition, climate change, and much more. Focused on the real experiences of rolling out the United Nations Sustainable Development Goals, each episode will bring forward solutions through motivating discussions.

We are laying down tracks to head into a new world where our food systems mean prosperity for people and the planet.  Listen now to Laying Down Tracks (LDTs) to learn how you, too, can help save our planet.


SPECIAL EPISODE:


Food Solutions for the Forcibly Displaced

Host: Aaron Niederhelman, Sourcing Matters podcast
Guest: Valerie Newsom Guarnieri, WFP Assistant Executive Director
Guest: Raouf Mazou, Assistant High Commissioner of Operations at the UNHCR
Guest: Malish James, WFP Storyteller refugee

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‘Laying Down Tracks’ special episode:

It’s World Refugee Day and we are bringing to you a special encore episode to tune into. This episode touches on the importance of creating an environment of self-reliance for the more than 80 million people displaced worldwide – approximately the population of Germany. “People leave their home because of food insecurity and then results in even more food insecurity because they cannot produce anymore,” says the Assistant High Commissioner of Operations at the UNHCR, Raouf Mazou.

Episode guest and WFP Assistant Executive Director, Valerie Newsom, similarly echoes the importance of creating self-reliance: “A big problem for a lot of refugees is access to land. One exciting solution we have been working on is adapting a low-tech hydroponics technique that allow people to grow food in impossible places. Whenever there is an opportunity with a little bit of land for refugees to grow some of their food needs, we take that opportunity.”

Listen to this conversation with Raouf, Valerie, and WFP Storyteller refugee Malish James as they discuss who the forcibly displaced really represent and why we are seeing such an increase in number, as we continue to Lay Down Tracks to the UN Food Systems Summit.

https://www.un.org/en/food-systems-summit/laying-down-tracks

 


credits: 


 

a UN Food System Summit & Sourcing Matters miniseries

Together, the UN Food Systems Summit and Sourcing Matters launch their new and thought-provoking podcast series, Laying Down Tracks.

This inspiring 8-part miniseries, led by Aaron Niederhelman, will feature world experts on issues related to world hunger, malnutrition, climate change, and much more. Focused on the real experiences of rolling out the United Nations Sustainable Development Goals, each episode will bring forward solutions through motivating discussions.

We are laying down tracks to head into a new world where our food systems mean prosperity for people and the planet.  Listen now to Laying Down Tracks (LDTs) to learn how you, too, can help save our planet.


EPISODE FOUR:


Equitable Livelihoods, Gender Equality and Women’s Empowerment

Host: Aaron Niederhelman, Sourcing Matters podcast
Co-host: Dr Jemimah Njuki, Director for Africa at the International Food Policy Research Institute (IFPRI) and Lead of the Summit’s Gender Lever of Change
Guest: Dr. Shakuntala Thilsted, the Global Lead for Nutrition and Public Health at World Fish, and 2021 World Food Prize Laureate.

What better way to mark World Oceans Day then listening to episode 4 of Laying Down Tracks? This week’s episode brings a fascinating discussion about planet, gender equality, and how we can best engage with the Ocean. “We need women’s voices and leadership to be prominent in food systems. It’s the only way to guarantee that food systems are just. I’ve been working as the custodian for gender equality…working with all of the Action Track leaders…to make sure that gender equality, the empowerment of women, is embedded in these solutions,” says Dr. Jemimah Njuki, Director for Africa at the International Food Policy Research Institute (IFPRI) and Lead of the Summit’s Gender Lever of Change, who joins Aaron as co-host in this conversation about equitable livelihoods, gender equality and women’s empowerment.

Aquatic foods in the future can become a key forum for equality and inclusion. Guest in this episode, Dr. Shakuntala Thilsted, The Global Lead for Nutrition and Public Health at World Fish, and 2021 World Food Prize Laureate, explains how she hopes that winning the Food Prize will inspire young women and girls to study science: “It is extremely rewarding, extremely invigorating-you can reach far – and you can have a good time!” she says.

Listen to this conversation on gender equality, and women empowerment within the aquatic food economy as we continue to Lay Down Tracks to the UN Food Systems Summit.

https://www.un.org/en/food-systems-summit/laying-down-tracks

www.SourcingMatters.show



credits: 


 

a UN Food System Summit & Sourcing Matters miniseries

Together, the UN Food Systems Summit and Sourcing Matters launch their new and thought-provoking podcast series, Laying Down Tracks.

This inspiring 8-part miniseries, led by Aaron Niederhelman, will feature world experts on issues related to world hunger, malnutrition, climate change, and much more. Focused on the real experiences of rolling out the United Nations Sustainable Development Goals, each episode will bring forward solutions through motivating discussions.

We are laying down tracks to head into a new world where our food systems mean prosperity for people and the planet.  Listen now to Laying Down Tracks (LDTs) to learn how you, too, can help save our planet.


EPISODE THREE:


Nature-Based Production

Host: Aaron Niederhelman, Sourcing Matters podcast
Co-host: Joao Campari, Global Leader of the WWF’s Food Practice and Chair of the UN Food Systems Summit Action Track 3
Guest: Peter Thomson, UN Special Envoy for the Ocean

‘Laying Down Tracks’ ep.3:

The oceans and their coastal areas are an essential component of the Earth’s ecosystem hosting between 500,000 and 10 million species that provide a wide range of ecosystem services. “We cannot have a healthy planet without healthy oceans, and in any global discussion on biodiversity the ocean must be front-and-centre,” explains Peter Thomson, UN Special Envoy for the Ocean, who is a guest on this episode, co-hosted by Joao Campari, Global Leader of the WWF’s Food Practice and Chair of the UN Food Systems Summit Action Track 3.

Approximately 3 billion people in the world rely on wild-caught and farmed seafood as a primary source of protein, while at the same time agriculture uses up 38 percent of the global land surface. Whether on land or at sea, we are using up our precious resources and destroying others that can help us recover like biodiversity. With only nine more harvests remaining on a promise to meet the SDGs by 2030, it is important we find the right balance both for the health of our planet but also for the health of people everywhere.

Listen to this conversation on nature-based solutions and the blue economy as we continue to Lay Down Tracks to the UN Food Systems Summit.



credits: 


 

Ep. 94: Han de Groot – CEO, Rainforest Alliance,  -ft. cohost: Mike Bellamente – fmr. Executive Director of Climate Counts  ||

For Sourcing Matter ep. 94 we welcome Han de Groot, CEO of Rainforest Alliance.  The ‘Rainforest Alliance Certified Seal’ is awarded to farms, forests, and businesses that meet rigorous environmental and social standards.  Rainforest Alliance operates in 60 countries all over the globe with focus on certifying in five program areas: 1) Sustainable forestry certification, 2) Sustainable agriculture certification, 3) Crop standards and criteria, 4) Rainforest Alliance Certified Seal, 5) Sustainable tourism.
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In our 45 minute discussion we learn just how consumers can make accurate and just buy decisions in an increasingly noisy world.  Hear Han’s empowerment message to us all: as environmentalists – we use our dollars to vote for the planet through the food we buy.   As more trusted scientific resources explain it’ll much comes down to the agriculture systems we employ to feed ourselves moving forward, being an environmentalist 3-times daily is a strong rallying cry which has yet to be fully exercise in diverse food categories. The time seems now.
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Han has dedicated his career to sustainable development. After studying economics at the University of Wageningen, he worked for more than 12 years at Oxfam Novib, eventually leading the organization’s work in Eastern and Southern Africa. In 1998 Han joined the Dutch government. From 2005 to 2010, he held various positions at the Ministry of Agriculture, Nature and Food Quality, including Deputy Director for Nature. Joining as co-host in episode 94 is Mike Bellamente. Mike invested many years helming Gary Hirshberg’s environmental accountability organization.  As former Executive Director at Climate Counts Mike gained traction and the attention of huge brands, and over 20K high-impact followers.  Bellamente lead this third-party certifier of Green/Sustainable corporate practice into the mainstream – via the wallets and ideology of consumers who care.  Mike now uses his developing company ‘Naked Bullfrog’ to empower more consumer engagement throughout their local & regional communities.
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It’s been proven; “Natural Climate Solutions” are our cleanest, most pragmatic, and most cost effective way forward.  Investing in what Jeremy Grantham has coined as “Natural Capital” – the regenerative soils, tree health, clean oceans, and biodiversity through a paradigm shift in land management is where mankind can be a catalyst in climate stability.  Bringing that to the market through something as intimate to us as the food we eat is where Han and team play.   As more of us adopt this power to vote with the dollars we spend, I have great hope for what we can all do through food to invest in healthy body and planet.

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@RnfrstAlliance



co-host:

Mike Bellamente

  • Former Executive Director of Climate Counts
  • Dir. @ Green Alliance, and owner of Naked Bullfrog
  • Ethisphere’s list of 100 most influential people in business ethics

 

Naked Bullfrog – primer Video

 

Ep. 91: Benedikt Bösel – Managing Director & Proprietor of Schlossgut Alt Madlitz – Germany ||

For episode 91 of Sourcing Matters we welcome Benedikt Bösel, the Managing Director and Proprietor of Schlossgut Alt Madlitz in Brandenburg, Germany.
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Through regenerative food production and forestry management; through hunting excursions and land stewardship initiatives; through a royal bed & breakfast and restaurant – Bösel offers patrons a unique experience dedicated to capturing and sharing the vitality found in nature’s systems.  Since Benedikt has taken the reins of this 7500 acre estate located 1 hour east of Berlin – it’s become an Agtech innovation hot-bed, and an epicenter for testing / implementing Regenerative Natural Resource Management at scale.
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What we learn in this 45 minute discussion is that Benedikt Bösel is diversifying and innovating on his family’s iconic German estate through investing in the future.  A regenerative future which marries and harmonizes with natural systems for maximum benefit to us, to the planet and to all of its co-inhabitants.
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Joining in on the conversation is good friend of the show Renée Vassilos, a Dutch-American Agricultural Economist who has spent over fifteen years in the production agriculture space.  Her work experience includes time spent with the USDA, she has started her own consultancy to help investors and Agtech companies, she spent  nearly a decade with John Deere; much of that time in Beijing.   Renée has recently joined The Nature Conservancy as their Agriculture Innovation Director.  She’ll manage TNC’s investments in early stage agtech companies that will support regenerative agriculture production – at scale.
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TuneIn to hear more about what regenerative really looks like. Both the opportunities and the challenges. Hear how when empowered to be better stewards of the land, we can tackle many of the biggest problems facing us in generations to come. Benedikt and Renée are our future, TuneIn to hear their positive POV on what’s in store.

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@AltMadlitz

 

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co-host:

Renée Vassilos

  • Agricultural Economist
  • The Nature Conservancy  Ag Innovation Director
  • past portfolio manager: Deere China
  • Bilingual Dutch / American citizen 

Full bio: 

Renée Vassilos is a Dutch-American Agricultural Economist who has spent over fifteen years in the production agriculture space.  Her work experience includes time spent with the USDA, she has started her own consultancy to help investors and Agtech companies, she spent  nearly a decade with John Deere; much of that in Beijing.  

Renée has recently joined The Nature Conservancy as their Agriculture Innovation Director.  She will manage TNC’s investments in early stage agtech companies that will support regenerative agriculture production – at scale.

Ep. 90: Daisy Freund, Senior Director of Farm Animal Welfare @ ASPCA ||

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76% of consumers are concerned about the welfare of animals raised for food. For episode 90 we welcome Daisy Freund – Sr. Director of Food Animal Welfare at ASPCA – to discuss her work set on improving the health, treatment and living conditions of farm animals.

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Earlier this year the ASPCA (American Society for the Prevention of Cruelty to Animal) launched the ‘Shop with your Heart‘ platform – a service designed for consumers to created a more humane world for farm animals.  Just recently, Daisy and her team delivered another tech tool that will continue to empower consumer choice as a change agent in food and ethical behavior.  The ASPCA ‘ShopKind Helpline‘ is a text-based service to ask questions about farm animal welfare and food labels.   You actually get a text response with answers from an expert re: what to buy and where: www.ASPCA.org/ShopWithYourHeart

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As you’ll hear, Daisy is on a mission to harmonize the interests of consumers, advocates and business through her programs.  In our 40 minute conversation we learn more about how these new consumer facing platforms can be used in your day-to-day.  We discover what drove the ASPCA to include farm animals in their focus – along with companion animals.  We hear about Daisy’s background and influences which has lead her to tackle these big problems facing our society today.  We also learn how we can take these concerns mainstream – and with what partners. And, we hear how this effort to drive change through empowerment may just be our best path forward in finding shared solutions for diverse stakeholders in food.
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If you’re an eater; if you’re a lover of animals; if you’re a concerned citizen or community member – TuneIn to hear about some exciting advancements in the world of food production.

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follow: 

@DaisyFreund

@ASPCA

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