Ep. 33: Ridge Shinn – CEO of Big Picture Beef ||

On episode 33 we welcome Ridge Shinn, CEO of Big Picture Beef – a businessman making us all a little more regenerative through a smarter regional production approach.  In 2010, Time Magazine cast Ridge as the original  Carbon Cowboy.  He lives with that mantra everyday.


It’s as fundamental as investing in animal well-being for the betterment of our planet’s wellbeing and your health.  As the financial landscape in production continues to evolve, Shinn sees a sustainable business model for future food being of more regional production – an approach that he believes others will soon follow. Founded in 2015 – Based out of Hardwick, MA – Big Picture Beef’s mission is to establish an environmentally sustainable and economically viable model of producing beef through managed grazing—no feedlots and no grain, ever. Shine & Big Picture envision a system that produces healthy animals, healthy food, healthy soils, and fair wages for farmers.


“We work with numerous farms in the region that produce young stock according to our standards. Then we aggregate these cattle for fattening on several large finishing farms, also in the region, that are staffed by skilled graziers. A variety of regenerative farming techniques, notably rotational grazing to foster soil health and fertility, are key to our success. We harvest the finished cattle and sell 100% grass-fed and grass-finished beef and beef products to wholesale customers.” – Ridge Shinn


In our 40 minute conversation we discuss topics ranging from bioregions; consumer’s role as change agents; drawdown; and one-health of animal, planet & consumer.   Ridge offers insights into an operating model that seeks to be benefit diverse stakeholders interested in preserving a regional provenance, and commitment to a production approach.  Decades of experience offers Shinn assurance that all of that hard work developing protocols in the fields are now queueing market interest.  It’ll be fascinating for all, but if you live in the Northeast – you should give it a listen.


photo credit: Jason Grow

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