Ep.28: Willem Ferwerda – Promoting Common Goals

Ep. 28: Willem Ferwerda – CEO of Commonland Group ||

 

Today on Sourcing Matters ep. 28 we welcome Willem Ferwerda – CEO of the Commonland Group.  Based out of the Netherlands, Commonland believes that landscape restoration offers tremendous untapped opportunities for sustainable economic development.  To demonstrate this potential, they develop landscape restoration projects that are based on business cases, and proper monitoring of their successes using multi-dimensional returns.  With current projects in Southern Africa, Spain, Western Australia, and the Netherlands – Commonland engages with multidisciplinary teams of investors, companies, and entrepreneurs in long-term restoration partnerships with farmers and land-users. Already, the approach has cast new expectations for what returns represent to each of the different stakeholders.

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The goal of Commonland is to realize large-scale landscape restoration with local farmers, land-users and experts based on sustainable business cases with each impact being assessed through a matrix monitoring diverse returns that connect natural and economic landscape zones through a multi-stakeholder initiative benefiting all parties. Willem founded Commonland with the idea the long-term commitment is important, as it takes approximately 20 years – or one generation – to restore a landscape.  Their holistic restoration approach focuses on the 4 key returns of Inspiration, Social, Natural, Financial.  Those returns combine to define a baseline for their long-horizon mission – which is to contribute to a large-scale landscape restoration industry, aligned with international policies and guidelines throughout a shrinking planet.

 

Maybe Teddy said it best: “I recognize the right and duty of this generation to develop and use the natural resources of our land; but I do not recognize the right to waste them, or to rob, by wasteful use, the generations that come after us. I ask nothing of the nation except that it so behaves as each farmer here behaves with reference to his own children. That farmer is a poor creature who skins the land and leaves it worthless to his children. The farmer is a good farmer who, having enabled the land to support himself and to provide for the education of his children, leaves it to them a little better than he found it himself. I believe the same thing of a nation.”

– Theodore Roosevelt: The 1910 New Nationalism Speech

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@Commonland

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related links:
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Ep.26: Warren Valdmanis – funding Value Creation

Ep. 26: Warren Valdmanis – Managing Director of Bain Capital Double Impact fund ||

 

If food choice is the panacea to remediate the biggest issues plaguing man and our planet, how we capitalize the production and distribution of that better quality food needs innovation within the confines of modern high finance.  On episode 26 we welcome someone fighting this battle, Warren Valdmanis – Managing Director of the Bain Capital Double Impact fund.  Focused on investing with three themes of impact: (i) Sustainability, (ii) Health & Wellness, (iii) Community Building – Warren and his team seek financial and impact growth for their partner companies solving critical problems through sustainable business models. The Bain Double Impact fund utilizes a value-added approach, experienced team and a broad platform of expertise to provide the resources and capabilities that these companies need to thrive in a modern world.
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In our 35 minute conversation we discuss a variety of topics throughout the value chain of food, and throughout a circular economy. Warren begins episode by shares interesting anecdotes and details on a few of their portfolio companies. He describes the criteria Bain Double Impact uses to assess and invest in these different companies.  Warren also shares how he got into the impact space; how through both personal motivation to improve his wellbeing and to cast a leading light for his family – they’ve defined a tip-of-the-spear approach in private equity which could till new ground for an industry looking to better connect with millennial investors set to inherit $40 trillion in the next decade.
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With a goal of creating value for diverse stakeholders, Warren Valdmanis and his partners at the Bain Double Impact fund set to connect the desires of a modern consumer with the realities of industry in dire need of ingenuity.  This is not philanthropy.  And, that’s a wonderful thing as the only way we’re going to deal with the problems of a shrinking planet pressed by skyrocketing populations, and not enough resources to go around if we stick to a business as usual approach – is to engage the free markets and the capital markets to drive change through multi-dimensional returns with impact on more.

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@BainCapital

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co-host:

Renee Vassilos

  • Agricultural Economist
  • Regenerative & Big Ag intermediary
  • past portfolio manager: Deere China
  • Bilingual Dutch / American citizen 

Full bio: Renée Vassilos is a Dutch-American Agricultural Economist with over fifteen years of agriculture industry experience. Her expertise ranges from strategic market analysis and product development to sales, marketing and distribution strategy. She has lived and worked abroad- three years in Amsterdam and six years in Beijing- contributing to her robust global experience, cultural competence, and network. 

Today, Vassilos is sharing her expertise through her consulting business. She utilizes her global cross-functional experience from working for the USDA and John Deere to support the growth of sustainability-focused agriculture businesses. She has a BS and MS in Agricultural Economics from the University of Illinois, Champaign-Urbana and University of California, Davis, respectively.

Ep.24: Chellie Pingree – Drafting a New Plan

Ep. 24: Congresswoman Chellie Pingree – Maine’s First District ||

 

On Sourcing Matter episode 24 we welcome Representative Chellie Pingree of Maine’s 1st District.  A lifelong advocate for better food and equal rights – since her first day in office Congresswoman Pingree has been a dogged supporter of the local food movement, of the farm worker, and for improving access to nutrition for more US families.

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Having the opportunity to connect with Rep. Pingree a week after returning from a visit to the southern US border where she witnessed firsthand what’s happening in our modern day internment camps – we begin our conversation correlating how these policies are impacting the agricultural work force; and their kids!  In our 1 hour conversation we also chat about SNAP and the 2018 Farm Bill.  We share appreciation for the many bounties of Maine. And, we discuss how nutritious food can be preventative health care for each and every American citizen.

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Pingree currently serves on the Congressional Committee of Appropriations, the subcommittee of Agriculture, and that of the Interior & the Environment. As a past Eisenhower Fellow and with a decade of experience in US Congress – her unique experience allows us to seamlessly transition the conversation from rural Maine, to the New England region, to the entire US, and throughout the globe. Despite canvasing the map – our discussion is underpinned by the theme of reconnecting with natural order, and food.

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Truth is, a good portion of our discussion focused on the beautiful State of Maine.  Once, and what could again be the fulcrum of the regional food system of the Northeast, Maine has an agricultural linage dating back to the beginning of the Union.  3500 miles of coastline boasting access to a bounty of some of the cleanest waters and seafood in the world.  Through this, Maine could cast a long shadow in future bio-regional economies. Pingree embraces systems thinking on her farmstead & Inn in Maine, and in the other House – on The Hill, 600 miles south.

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Whether looking to progress regenerative agriculture, or responsible fisheries & ocean farms, or the connection of food and its impact on the environment, or just teaching constituents of the many values of good food – Maine seems it could be ground zero for a food and production revolution.  If Pingree has anything to say about it Maine will become the tip of the spear in growing its economy by investing in its own regenerative resources that service the wellbeing and stability of its citizens.  You see, years of forced innovation has matured into diverse layers of Maine ingenuity ready to be put through its paces. With an arsenal of natural resources, and knowledge that mitigates risks of future instabilities local and abroad – Pingree is drafting a new plan.  Tune-in, and listen to the insights of this passionate and impactful leader drafting a new plan for our future food.
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@ChelliePingree

@nebolodge

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related links discussed in our conversation:

National Sustainable Agriculture Coalition Blog: http://sustainableagriculture.net/blog/
Food Policy Action Scorecard: http://foodpolicyaction.org/scorecard/
Information on Rep Pingree’s food policy work: https://pingree.house.gov/food

 

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photo source: Grist (header) | Civil Eats (headshot)

 

Ep.23: Jason Haas – Making Place Matter

Ep. 23: Jason Haas – Partner & General Manager at Tablas Creek Winery ||

 

Wine is more than just any libation, it’s an experience steeped in history. It’s part of ritual and beliefs, it ties us with friends, family, cuisine, and for many – with their lineage. From the highest-end vintages that are matured & aged for decades, to the low-end box of wine at the corner store costing a few bucks – this cold fired fermenting extends a full spectrum of offerings that now accounts for a $62B domestic industry.  The success of the industry is tied to its ability to differentiate those offerings throughout that spectrum. From the region it’s from, to an elevated production approach, to the aging process, or its unparalleled cuisine connection that helps develop an ecosystem of aficionados that have become increasingly interested in each of all of these unique factors further connecting the consumer with their drink of choice and its affinities – it matters in wine.

 

Producing Châteauneuf-du-Pape style Rhone wines native to the Southeast Corner of France, today we welcome Partner and General Manager of Tablas Creek Winery Jason Haas to Sourcing Matters.  Situated squarely between San Francisco & Los Angeles, Jason’s family began their California winery in 1989 using elevated practices that focused on Organic and regenerative in effort to benefit their soils, and the flavor of their wines.  Now, producing 360,000 bottles a year of biodynamic and diverse vitas – Tablas Creek has established themselves as a desired brand that engages consumers and progresses the industry through their commitment to producing world-class wine.

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From “Place” & provenance, to cleaner & transparent production, to agritourism which engages & retains,  to preservation of values throughout the supply chain – have a listen – hear how this approach in wine can act as a new baseline for more food categories to follow.  So, when next marrying wine with your cuisine – we hope those expectations for quality and associated values on wine thus ports (carries-over) to the food you’re pairing.
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@TablasCreek

 

 

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photo source: 

 

Ep.22: Wilson & Herring – Wolfe’s Neck Center

Ep. 22: Fiona Wilson, Chair of Board  & Dave Herring, Executive Director – Wolfe’s Neck Center on Casco Bay, Maine ||

 

Situated on over 600 acres of preserved coastal landscape in Freeport, Maine – Wolfe’s Neck Center uses its setting to connect people of all ages to the food they eat and where it comes from. As a nonprofit, Wolfe’s Neck Center draws upon a rich history of innovation and experimentation to continue the legacy of this place today. Through regenerative farming, innovative soil health research, and visitor interactions, the land is now used as an educational resource to create a healthier planet for all.
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Joining for episode 22 of Sourcing Matters we welcome Dave Herring: Executive Director at Wolfe’s Neck Center; and Fiona Wilson, Chair of the Board at Wolfe’s Neck, and ED at Center for Social Innovation and Enterprise, Asst. Prof. at UNH’s Paul College of Business.
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Our 45 minute discussion ranges from regenerative best practice -to- the current state of milk -to- the business potential of regional production -to- encouraging more connection to nature, and systems, through getting out – and camping.  Fiona and Dave have begun a new epicenter of food, agriculture and environmental research on Casco Bay in Maine. It’s a marquee example of Sustainable Coastal Farming that works to “Transform our relationship with farming & food, to transform the planet.” Hear how these folks are amplifying, educating and curating an ecosystem.

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@wolfesneck 

 

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Volkert Engelsman: trustee of global soil

Ep. 21: Volkert Engelsman – CEO & Founder of EOSTA & Nature & More ||

 

Did you know that the thin walled produce you eat can be some of the most concerning foods in your diet. From everything we think we know – that just seems counterintuitive. How can Fruit & Veg possibly worse than processed food, high fructose sugar, feedlot beef?  Well, that may come down to the eye of the beholder.  Concerns with neurotoxins and hormone disruptors used extensively in common pesticides throughout conventional production, or that of glyphosate are real and are worthy of scrutiny.

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On Sourcing Matters episode 21 we welcome Volkert Engelsman, CEO of the EU’s largest importer of organic and biological produce – EOSTA of the Netherlands.  Engelsman is a global thought-leader fighting for cleaner food and healthier soils through a unique process of engaging more stakeholders in sourcing.  “When you commoditize products, you anonymize origin and backstory” explains Engelsman in describing why he launched trans & trace technology platform Nature & More to validate the integrity of his supply chain.  Now, as the backbone of their produce distribution – this framework brought mainstream through a “Sustainability Flower” is used to evaluate, manage and communicate the sustainability achievements of organic growers. The six flower petals deal with ecology: soil, water, air, plants, animals and energy. The heart of the flower shows the words “freedom”, “justice” and “solidarity”, which refer to cultural, societal and economical sustainability respectively.
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Along with the UN and Ernst & Young – Volkert Engelsman and the team at EOSTA have levered the Nature & More framework to prove healthier & cleaner food has greater value than the cheap stuff.  The pilot program has been labeled “True Cost Accounting for Food, Farming & Finance”.   We learn that French Government has calculated a 54b Euro impact of externalized costs from contamination on the water supply and environmental impact tied to conventional food production. More over, the UN calculates $2.8 Trillion of environmental externalized costs and $2.1 Trillion in social damage tied to extractive models of agriculture.  Engelsman explains that’s about the equivalent of the total revenues of all food products from around the world.  “The report makes clear that organic food is not too expensive, but rather conventional food is too cheap.” – details Engelsman.
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in 2015 Engelsman launched a viral initiative to engage everyday citizens, VIPs, and political leaders to Save our Soils.  With 30 football fields of soil being lost every minute to irresponsible farming practices, this UN-backed Save Our Soils initiative aims to inform consumers about the urgent need to halt the loss of irreplaceable soils. To amplify the impact Engelsman employs ambassadors like Prince Charles, Julia Roberts, King of the Netherlands, Dalai Lama, Bishop Desmond Tutu, activist Vandana Shiva and conservationist founder of North Face Douglas Tompkins to support efforts in preserving soils, and promoting clean food on a shrinking planet with a fresh look at true costs.
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Have a listen, and hear what’s going on around the world. There are some pretty exciting concepts ripe for change. This guy, Volkert Engelsman of the Netherlands, is a driving force teeming with insight and creativity set on changing the world for the better.
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@ natureandmore

@ SaveOurSoilFund

 

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photo source: William Taufic

 

Ep.19 Michel Nischan: nourishing underserved

Ep. 19: Michel Nischan – CEO & Founder at Wholesome Wave ||

 

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On Episode 19 of Sourcing Matters we welcome well known chef, and SNAP reformer Michel Nischan to the show.  This 4-time James Beard award winning chef is founder and President/CEO of Wholesome Wave.  As a long-time advocate of better food and proper production, Nischan has dedicated most of his career to fixing a broken system through transitioning intrinsic domestic focus from energy production to nutrient dense sustenance for more.  Nischan’s efforts have been nothing but transformative in enacting lasting change throughout the US food system, and in the mind’s eye of its consumers.
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Through the creation of successful programs like the doubling of Supplemental Nutrition Assistance Program (SNAP/ food stamps) benefits on healthy & nutritious foods, and the Produce Prescription program – Nischan has taken firm control of a political football and is now responsible for reforming a significant part of our national farm bill policy.  Additionally, in conjunction with the James Beard foundation, Nischan worked extensively with Eric Kessler to spawn the “Chef’s Boot Camps”.  Another successful venture which promotes ongoing reform, this initiative encourages civically and politically minded chefs to become more effective leaders for food-system change.  With a thousand of tomorrow’s food leaders waiting at the door to gain access to the boot camps, Nischan’s impact will persist for generations to come.
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The entire hour of our conversation is well worth a listen.  But, if you have only 10 minutes to lend an ear – tune-in to hear the power of Michel’s words and the emotional description of his dear friends Paul Newman and Gus Schumacher.  Both influential allies; both impressive leaders; both iconoclasts who’ve have disrupted by leaving this place much better than they had found it.
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During the conversation Michel Nischan defines food as the “silver bullet” needed to engage more folks into their environmental footprint, and to the negative consequences of shortcuts used in production have on human and public health.  He explains that the food we eat is an unparalleled opportunity to democratize complex conversations in systems thinking.  As we’re all eaters, and eating is an agricultural act – we can all connect by breaking this bread together.
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A inspirational leader, and an agent of change – Michel Nischan has levered his stardom to change the world for the better through his medium of food. And, what’s even better – he’s only just begun.
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@michelnischan

@wholesomewave

 

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photo source: William Taufic

 

Isenbarger & Millet – Bookending US Regen

Ep. 18: Jill Isenbarger – CEO of Stone Barns & Wendy Millet – Director at TomKat ||

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Today I’m joined by two knowledgeable thought leaders pioneering a better food movement sprawling from coast to coast, and everywhere in-between.  On episode 18 of Sourcing Matters Wendy Millet – Director of Tomkat Ranch research center, and Jill Isenbarger – CEO of Stone Barns Center discuss all important topics ranging from circular economies, holistic management, food & Agtech, and more which have begun casting a long shadow over a quickly changing domestic food landscape. .

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Over the last decade, TomKat Ranch and the Stone Barns Center for Food & Agriculture have materialized into the tip of the spear of domestic regenerative agricultural reform.  Through convening gatherings of industry expertise and consumers alike these unique epicenters of future food have gained a finger on the pulse of what it’ll take to return values back to food, and how to engage tomorrow’s workforce into the diverse rewards and opportunities of reconnecting with the land. .
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Supremely humble and approachable, Millet & Isenbarger are great friends who’ve accepted their leadership roles in this evolution of domestic expansion inevitably more holistic.  A 21st century revision that systematically works to clean-up the wake of failed experiments which range from Manifest Destiny to Earl Butz – a new script for agriculture is now being penned by leaders with focus on living within the rules of natural order and harmonizing interests for greater good on a shared and shrinking planet.  The ingenuity teeming from these bookends of regenerative reform are a significant part of this new playbook for future agricultural models which enhance instead of deplete regenerative natural resources.


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Now, leveraging an innovation economy which spawns creatively and engagement into future food as an agent of change to crack the nut of more complex systems like human & public health, environmental impact, community engagement and sustainable jobs – the anchor industry of agriculture is establishing a new cost basis for future economies becoming ultimately more circular.   Have a listen to what these folks have to say.  Ultimately, they’re defining a succession plan for us all.

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@StoneBarns  ||  @tomkat_ranch

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Monica Jain – Instigating Future Fisheries

Ep. 17 Monica Jain: Fish2.o founder & Executive Director ||

Today on Sourcing Matters we explore the oceans with an expert and innovator redefining how we’ll manage this essential regenerative natural resource.  Architected out of an online business competition, Monica Jain founded and is Executive Director of Fish2.0, an ecosystem “where seafood businesses & investors meet”.  

 

Perpetually coaching and facilitating founders amongst her wide net, Jain evaluates a diverse spectrum of concepts ranging from supply chain transparency & traceability – to- next gen gear tech – to- smart and biomimetic fish meal for aquaculture – to – big data efficiencies reducing waste and deadloss.  Now, traveling the globe to instigate innovation throughout future fisheries, Jain uses regional think-tanks and gatherings of industry experts with entrepreneurs to foster growth in a stagnant and often detrimental industry. Culminating with an annual onsite business competition at Stanford – Fish2.0 has quickly become the hub of innovation economies for the best-of-the-best in global fisheries, ocean farming and aquaculture.

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With three billion people around the world reliant on sea protein for their main caloric intake, and over 90% global fisheries currently stressed or overstressed – Monica Jain works diligently to draft a new model for transformative change in arena teeming with catastrophic problems set to plague humanity and the planet.  It’s estimated that by 2025 China will be consuming nearly 40% of all seafood. In that same time horizon the South China Sea is expected to be fished out, and exhausted of much of its biodiversity. During our discussion Jain shares a multi-pronged approach which will use free-markets, policy, NGOs, and ingenuity to reevaluate this problem through deeper understanding of natural systems and health to manage this essential food supply.  Through a nimble team Jain has established a framework to positively impact the stability of a shrinking  planet.

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You must have a listen to what this change agent has to say.

@fish2.0

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Ep. 16 Jack Algiere – Modern Farming Fortified

Ep. 16 Jack Algiere: Farm Director at Stone Barns Agricultural Center ||

 

On Sourcing Matters episode 16 we welcome Jack Algiere, farm manager at Stone Barns Agricultural Research Center.  An insightful guide who has taken the reins in shepherding the future food system more regenerative, Algiere takes great pride and responsibility in his work.  Through a well endowed 80 acre central farm, and an additional 350 acres of pastural lands – Jack and his team manage a multidimensional farm of diverse outputs that fields 150,000 guests a year at their working hub.

 

The goal of this agricultural research and educational epicenter in West Chester NY is to cast a large shadow on consumers and producers alike through better connecting more to natural order through the food we eat.  There are many challenges of this type of agritourism on a working farm, but Jack takes them all in stride – stating: “We can only look ahead.  If people engage in food; if they ask for, and demand more – we can change the food system together.”  Algiere continues, “Where do we learn this stuff?  On the small, beautiful farms we can all access.”

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Algiere defines regenerative agriculture as land and natural resource conservation beginning from the soil up.  This new, but fundamentally old-school of thought in feeding ourselves on a shrinking planet is vastly different than nearly every conventional agricultural model currently using an extractive and/or input-based approach. This too is changing. Algiere states that he welcomes scientific advancements.  Seeing the broad-reaching potential to have a seat at the table, to embrace these current conventional models based on yesterday’s science as essential but tricky – Algiere is equal parts pragmatic farmer, and systems thinking philosopher set on harmonizing man’s role in these systems.
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Algiere explains – “there are very few things we inherit in this world, and (planet & animal) genetics is one.  We must guard that responsibility.”  His Young farmers program which teaches and spawns tomorrow’s guardians of biodiversity with the skills and access to properly manage these interconnected natural systems essential for future planetary, economic and political stability is something we must more broadly evaluate, and thus replicate.   What’s most incredible for any of us – from getting your hands dirty – to witnessing transformative change – to consuming world class food – the entire immersive experience at Stone Barns Agricultural Center is accessible to all.
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So, have a listen to what Jack has to say.  Better yet, go visit, and you’ll forever understand the many values good food can have on us all.

@StoneBarns

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*photo source: Stranded on Land