Ep. 89: Kevin Murphy, former CEO & President to Driscoll’s fresh berries Enterprises ||
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On episode 89 we welcome Kevin Murphy, former CEO of California-based fresh berry company – Driscoll’s. Murphy has 30 years of business and agriculture experience. Kevin joined Driscoll’s, the world leader in fresh berries with operations in over 20 countries, in 2007 and rose to President and CEO. Prior to Driscoll’s he was at Capurro Farms where he served for three years as President. For roughly 15 years, Kevin was with Fresh Express from its early inception to its acquisition. During that period he held various jobs that included heading up strategic planning, marketing and operations for the company.
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Most recently, Murphy has become an advocate for the farmers he spent three decades working arm in arm. Since stepping down at Driscoll’s – Kevin has decided to take on the issue of undocumented workers in agriculture head on. In a recent opinion piece in the Wall Street Journal, Murphy explained that American farmers desperately need immigration reform. The editorial teased the readers with a subtitle – “will migrant workers produce our food here or somewhere else?” What’s great about it – in this WSJ piece Murphy doesn’t lament over the problems. Instead, he lays out a three step plan to reform immigration in this country beginning from our ground zero – the fields that produce what sustains us and our families everyday.
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Tune in to our 45 minute discussion to hear how Erin’s background in data science is now impacting regional food sourcing, and production. In codifying a smarter supply chain and being more in-tune with the interests of a modern consumer – Family Dinner is developing scalable tech which would allow anyone to take advantage of regional assets – for anywhere. But, as we learn from Erin – you can’t fake the hard stuff. You need to get your hands dirty and develop the relationships with producers and buyers who are interested in maintaining integrity in their approaches.