Ep. 81: John Piotti, CEO & President of American Farmland Trust, Washington D.C. ||

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On episode 81 of Sourcing Matters we welcome John Piotti of American Farmland Trust.  American Farmland Trust (AFT) is an organization that works to protect and conserve farmland throughout the United States. Headquartered in Washington, D.C, – AFT is staffed and governed by farmers, policy experts, researchers and scientists.  With the call to action of “Join the Movement”, “Save a Family Farm”, and “Stay Informed” – American Farmland Trust seeks to engage diverse stakeholders in evaluating: What will happen to the nation’s food supply if we continue to wastefully develop our best farm & ranch land?
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By the late 1970s, Peggy Rockefeller, a passionate farmer and active philanthropist, had become frustrated that none of the major environmental or agricultural organizations were effectively applying the emerging tools of land conservation to agriculture. She pulled together a brain trust to explore what could be done. This first-of-its-kind analysis of how and why America was losing farmland had recently been completed by USDA and the President’s Council on Environmental Quality. The group recognized the serious threat posed by farmland loss and concluded that our nation needed a new kind of organization, one that stood at the intersection of agriculture and the environment. It would take a unique and highly innovative organization to operate effectively in this previously unexplored realm. But there was clearly a void that needed to be filled. They formally chartered American Farmland Trust in 1980.
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John Piotti joined American Farmland Trust as president and CEO in July 2016, bringing more than 25 years of executive management and public policy experience to the organization.  Prior, John served as president and CEO of Maine Farmland Trust for 10 years. Under his leadership, Maine Farmland Trust became an award-winning statewide nonprofit organization, helping over 500 Maine farms remain viable. Piotti has earned a reputation as a nonpartisan problem-solver; as a Statesman, an Eisenhower Fellow – and – as a leader in future food that has helped stabilize a regional dairy industry, and procure funding to protect working waterfronts & our natural lands. John holds three degrees from the MIT, in engineering, public policy, and management.
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TuneIn to our 50 minute conversation to hear more about how the practice of American Farmland Trust has now cast over 6,500,000 acres of farmland in the United States into perpetual conservation.  With John’s focus on conservation (regenerative) agriculture practice of these lands, and more  – AFT will remain a pillar in American farmland access, and its management for the foreseeable future.

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@FARMLAND

 

 

 



 

Ep. 78: Paul Rice – founder, President & CEO of Fair Trade, USA. – ft. co-host Jennifer Hashley, founder of New Market Farming project  ||

What about the folks producing our food? Tune in to episode 78 to hear from Paul Rice, founder, President & CEO of Fair Trade USA, the social enterprise and leading certifier of Fair Trade products in North America.


On a mission to impact social and environmental good, Fair Trade USA celebrated its 20th anniversary in 2018. Since its launch, Fair Trade USA and its partners have generated almost $500 million in additional income for farmers and workers in more than 70 countries worldwide, allowing them to keep their kids in school, care for the land and steadily improve their livelihoods. Fair Trade USA sets standards that farms, fisheries and factories must be audited against in order to be called Fair Trade Certified. With a beginning in coffee, the organization now certifies over thirty commodities. A timely conversation as the global coffee market price is at a ten year low, Paul shares what Fair Trade is continuing to do to improve farmer livelihoods and enact long term sustainable development. He’ll talk about what Fair Trade for all means to him and the organization and the power of collective bargaining. The Fair Trade USA seafood program just celebrated it’s 5th anniversary and he will share how it came to be and the importance of contributing to the seafood sustainability space. Lastly will check in on the vision for the future and how Fair Trade aligns with the conscious consumer of today.

BIO: He launched the award-winning nonprofit organization in 1998 after spending 11 years organizing farmers in the highlands of Nicaragua. There he founded and led the country’s first Fair Trade coffee export cooperative, which introduced him to the transformative power of market-based approaches to sustainable development. Paul Rice then returned to the United States to obtain his MBA from Berkeley Haas with the dream of bringing Fair Trade to consumers, businesses and farmers worldwide.

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PAUL RICE –  ep. 78:  FAIR TRADE FOR ALL
People called him crazy in the beginning, but Paul had a bold vision for Fair Trade: from his years in Nicaragua, he knew that farmers and workers could learn to navigate the global market and empower themselves on a journey out of poverty. He believed that business could become a major force for social and environmental change, creating “shared value” and sustainability with profitability. He envisioned a consumer awakening and recognition that everyday purchases can impact the world for the better. In short, Paul believed deeply that the Fair Trade movement would have a major impact on the world and also help propel a much larger, lasting shift toward Conscious Capitalism.
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Twenty years later, Fair Trade has grown into a widely-known and increasingly mainstream consumer trend that is rapidly approaching an inflection point. In 2016, consumer recognition of the Fair Trade Certified label reached 67% and U.S. retail sales of Fair Trade products grew to an estimated $6 billion.  Paul and his team have enlisted the support of over 1,300 companies, including market leaders like Green Mountain, Starbucks, Nespresso, General Mills, PepsiCo, Whole Foods, Costco, Target and Walmart. Fair Trade USA now certifies coffee, tea, cocoa, sugar, coconut, fresh fruits and vegetables. Most recently, through groundbreaking partnerships with Patagonia, West Elm and Gap Inc., Fair Trade has begun certifying apparel and home furnishings to improve working conditions and incomes for factory workers.
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Paul’s rich, first-hand experience over the last 30 years in the areas of sustainable agriculture, grassroots economic development, global supply chain transparency and consumer activation is unique in the certification world. He is now a leading advocate of “impact sourcing” as a core strategy for both poverty alleviation and sustainable business.
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Paul has been honored for his pioneering work by Ashoka, the Schwab Foundation for Social Entrepreneurship, Fast Company Magazine’s Social Capitalist of the Year award (four-time winner), Ethisphere’s 100 Most Influential in Business Ethics, Entrepreneur magazine’s Entrepreneur of the Year (2012 Finalist) and the Skoll Award for Social Entrepreneurship. The Texas-native holds an Economics and Political Science degree from Yale University and an MBA from the Haas School of Business at UC Berkeley, where he is now an Executive Fellow. Paul has spoken at the World Economic Forum, Clinton Global Initiative, Skoll World Forum, TEDx and universities & conferences around the world.

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summary by:
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Mel Bandler
Retail Partnerships
@ FairTrade USA

 

@FairTradeCert

 



co-host:

Jennifer Hashley

  • Founder of Tufts New Entry Sustainable farming project 
  • Owner of Pete & Jen’s backyard birds
  • Evangelist | Activist| Innovator
  • Eisenhower Fellow 2016

@JHashley

Ep. 77: John Roulac, founder & Chief Hemp Officer at RE Botanicals.  Roulac is founder & former CEO of superfood and hemp industry leader – Nutiva  ||

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On episode 77 we welcome John Roulac – founder & Chief Hemp officers at RE Botanicals.  For the production of Fiber and CBD, the potential reach and Hemp’s total production footprint is vast.  So, is this the perfect opportunity to prove out the many values of regenerative agriculture for diverse stakeholders in broader markets?  John Roulac thinks so, and we sit down for a few to learn more about it.

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John Roulac started natural and superfoods brand Nutiva in 1999 because of his deeply held belief that it is his purpose to challenge the industrial food model and create a better food system to nourish people, communities, and our planet. Through his leadership, Nutiva has become one of the fastest-growing superfoods company in the world. Nutiva has been named one of Inc. Magazine’s fastest-growing private companies in America for seven years in a row – with sales topping $100mm in 2015.
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As you’ll hear in our 45 conversation the vast majority of USA grown hemp uses harsh chemical fertilizers, rotated with industrial GMO corn and soy and contributes to climate change and ocean die off. As John tells us – RE Botanicals is commitment to the highest quality, and insures you that the product you consume is pure and organic. They source differentiated products in a new world of Hemp production.  For your future CBD needs – might want to look under the hood a bit and determine for yourself why Sourcing Matters.

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TuneIn to hear what’s going on with the future production of hemp, and regenerative agriculture in the United States.

JohnRoulac

 

 



Ep. 74: Live recorded from Treefort music festival in Boise, Idaho – Chef & food system advocate Kris Komori, and farmer & seed propagator Beth Rasgorshek  ||

For Sourcing Matters episode 74 we join chef & food system advocate Kris Komori, and farmer and seed propagation Beth Rasgorshek for a conversation @ The Treefort music festival in Boise, ID – recorded in-front of a live audience.
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With three consecutive James Beard nods, Kris Komori is the rock star of Idaho’s chef world. A graduate of the College of Idaho, he sharpened his kitchen skills in Portland before moving to the Gem State. Komori’s creative, constantly changing menus drew fast admiration when State & Lemp opened in 2013. Most recently, he and his team have been developing a new concept and restaurant that will launch in downtown Boise soon.
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Beth Rasgorshek has worn many hats: journalist, pioneering CSA farmer, flour producer and now seed farmer. Today, Rasgorshek grows certified organic vegetable seeds on seven tillable acres at Canyon Bounty Farm in Mampa. She now raises and sells both small-seeded and big-seeded crops like green beans, dry beans, edamame, various flower seeds, watermelon, muskmelon, peppers, wheat, leeks and onion.

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We’re a lot more alike than different. That’s said about people from areas all over the world.  But, when it comes to farmers and food producers – the similarity and bond is unquestionable.  With the regenerative agriculture revolution we’re discovering that we have friends and like minded brethren on every corner of planet -and- increasingly everywhere in between.  TuneIn to hear about what’s going on in Idaho.  Learn how our problems with a common enemy could ultimately unite our diverse stakeholder for battle.


ABOUT TREEFORT: The Treefort Music Fest is a five-day, indie rock festival which is held at numerous venues throughout downtown Boise, Idaho in late March.  Treefort has been called “the west’s best SXSW alternative” and Boise’s preeminent artistic, cultural and musical happening which has “morphed from quirky music festival to consuming community event. It has also been characterized as a “music lover’s joyous mayhem” which showcases and amplifies the soul of Boise.



Ep. 71: Marc Oshima – CMO & co-founder of AeroFarms ||

On Sourcing Matters episode 71 we welcome Marc Oshima, co-founder & CMO of AeroFarms. An award-winning marketer and passionate about food, Oshima has led the marketing for major supermarket chains and specialty food retailers. With his B.A. from Columbia College and M.B.A. from Columbia Business School, Marc is also Board Co-Chair of Chefs Collaborative, a 25 year old non-profit improving our sustainable food systems, and a member of the United Fresh Produce Marketing & Merchandising Council.
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AeroFarms is a leading clean-technology champion, building and operating state-of-the art indoor vertical farms in major cities around the world. Helping set new culinary standards for freshness and flavor, AeroFarms has been recognized as a Global Cleantech 100, Inc.com’s Top 25 Disruptive Companies, Winner of the World Technology Award for Most Impactful Environmental Company, and Finalist for The Circular Awards of The World Economic Forum.
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It’s argued in Dickson Despommier’s book – ‘Vertical Farming – feeding the world in the 21st century’ that by 2050 – 80% of the world’s population with live in Urban environments.  So, why should we continue to ship our food from remote Rural environments that often use antiqued and wasteful techniques – which are increasingly susceptible to disruption and risk?  TuneIn to hear what one of the market leaders has to say about this future of food production – local, abroad and beyond.



Ep. 70: Elizabeth Whitlow – Executive Director of Regenerative Organic Alliance ||

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On Sourcing Matters episode 70 we welcome Elizabeth Whitlow – Executive Director of the Regenerative Organic Alliance (ROA).   In early 2018, the ROA was formed as a non-profit cohort of organizations and businesses led by Rodale Institute, Patagonia, and Dr. Bronner’s.  These vested founders began the process of developing a Regenerative Organic Certification (ROC) – a unique, high-bar agricultural standard that leverages the foundation of USDA certified organic – and elevates it steps further.
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The goal of regenerative organic agriculture is to offer practical solutions to the world’s biggest social and ecological challenges. We’ve learned that we’re beyond the point of sustainability and we need to regenerate the soil and land that supports us, the animals that nourish us, and the farmers and workers that feed us.  This has developed into a call to action of the ROA and defined a path forward where we’re all part of the solution.
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In our 45 minute conversation we discuss the iterative approach that Elizabeth and her supporters are taking in rolling-out the ROC standards.  We learn how the industry can begin to better incentivize on-ramping of more producers and suppliers that will implement elevated production standards to source differentiated food for the benefit of human, animal and planetary health. We assess the roles of the different stakeholders, and how that all comes to fruition through the actions of consumers.  We discuss how these new high-bar standards relate to Soil Health, Animal Welfare & Social Fairness, and what that means for broader audiences of both farmers and eaters.
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Elizabeth Whitlow has dedicated her career in regenerative agriculture to further the impact of high-bar certifications. Prior to taking the helm at the ROA, in her most recent role as EarthClaims’ director of certification she oversaw a team working to provide private, third-party verification services for animal welfare, grass-fed claims, antibiotic-free and customized audits to support specific marketing claims. Prior to EarthClaims, Elizabeth was a fellow at the Leadership for a Sustainable Future. Elizabeth also spent 16 years with California Certified Organic Farmers in roles ranging from reviewer, senior inspector, and livestock specialist to inspection operations manager.

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TuneIn to hear what the future food system can actually turn into;
and who’ll be leading the charge.

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Ep. 68: Christine Todd Whitman – President of Whitman Strategy Group, the 50th Governor of New Jersey, and former Administrator of the EPA for President George W. Bush ||

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On episode 68 of Sourcing Matters we welcome Governor Christine Todd Whitman, the Vice Chair of the Eisenhower Fellowships board of Trustees. Joining as co-host is Eisenhower Fellow, Jennifer Hashley – the founder of the The New Entry Sustainable Farming project, and Pete & Jen’s Backyard Birds.
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Governor Whitman is American Republican politician and author who served as the 50th Governor of New Jersey, from 1994 to 2001, and was the Administrator of the Environmental Protection Agency (EPA) in the administration of President George W. Bush from 2001 to 2003.  Whitman was New Jersey’s first and, to date, only female governor, and also the first Republican woman to be reelected governor. Governor Christine Whitman is currently President of The Whitman Strategy Group (WSG), a consulting firm that specializes in energy and environmental issues.
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From Jan. 1994 – Jan. 2001 – Whitman served as the 50th Governor of New Jersey. During our dialogue we learn that the Governor of the State of New Jersey constitutionally has the most power of any Governor in all of the 50 states.  We must understand that during her tenure – Christie Whitman earned praise from both Republicans and Democrats for her commitment to preserve a record amount of New Jersey land as permanent green space. She was also recognized by the Natural Resources Defense Council as having instituted the most comprehensive beach monitoring system in the nation.
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As part of our 45 minute conversation we discuss her transformative work with the EPA to introduce legislation which held perpetrators for Brownfield contamination (a former industrial or commercial site where future use is affected by real or perceived environmental contamination) accountable.   We learn that it was Ronald Reagan who introduced climate change as cornerstone in the national security discussion. Now, using that as a call to action for all leaders no matter which side of the aisle, Whitman clearly differentiates between climate concerns vs. weather.  And, how polarization and finger pointing has been impetus for a political divide tied appreciation for climate change which has arisen together over the past 20 years ago.
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As the Vice Chair of the Eisenhower Fellowship Board of trustees we learn how Gov. Whitman’s current role as an ambassador and mentor to a global community of future leaders continues to inspire her work.  Core to the mission of the fellowship program, Whitman states that “We have more alike than different.”  When asked what advice she has for folks seeking hiring office or for those seeking to become a Head of State – she explains “do the job you’re in, and the next one will come with hard work and commitment.”   Great advice for us all.
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TuneIn to hear more from this Agent of Change..

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@GovCTW

 



co-host:

Jennifer Hashley

  • Founder of Tufts New Entry Sustainable farming project 
  • Owner of Pete & Jen’s backyard birds
  • Evangelist | Activist| Innovator
  • Eisenhower Fellow 2016

@JHashley

Ep. 67:  Secretary Dan Glickman – Executive Dir. of the Aspen Institute Congressional Program – former U.S. Secretary of Agriculture  ||

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On episode 67 of Sourcing Matters we’re joined by Secretary Dan Glickman.  Secretary Glickman is currently the Executive Director of the Aspen Institute Congressional Program – a nongovernmental, nonpartisan educational program for members of the United States Congress.  Dan Glickman served as the U.S. Secretary of Agriculture from March 1995 until January 2001. Under his leadership, the Department administered farm and conservation programs; modernized food safety regulations; forged international trade agreements to expand U.S. markets; and improved its commitment to fairness and equality in civil rights.
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Prior to heading the USDA for President Clinton, Dan Glickman also served for 18 years in the U.S. House of Representatives representing the 4th Congressional District of Kansas. During that time, he was a member of the House Agriculture Committee, including six years as chairman of the subcommittee with jurisdiction over federal farm policy issues.
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Additionally, Sec. Glickman is the 6th member of the PEW commission on industrial farm animal production that we’ve profiled on Sourcing Matters.  The 2007 PEW commission report was a study of the Impact of Industrial (US) Farm Animal Production on issues of public health, environment, animal welfare and social justice.   It was a monumental series of reports that has established a new way forward for consumers and the industry to re-introduce values and ethics back into many of the proteins we eat.
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During our 40 minute conversation we also discuss Secretary Glickman’s 7 years as Chairman of the Motion Picture Association of America (MPAA).  His time spent as Director of the Institute of Politics at Harvard University’s John F. Kennedy School of Government, and we chat about a few of the boards he sits on – including the Chicago Mercantile Exchange; Communities in Schools; Food Research and Action Center, National 4-H Council; and the Center for U.S. Global Engagement.

TuneIn to hear what this well rounded thought-leader has to say about our food, agriculture, policy and the current administration.  This one you don’t want miss.

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Ep. 65:  Dr. Molly Jahn – Prof. Univ. of Wisconsin-Madison – Dept. of Agronomy; the Nelson Institute; the Global Health Institute; and chairs the Scientific Advisory Council of Energy & Environment @ DOE Oak Ridge Labs  ||

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Dr. Molly Jahn is a professor at the University of Wisconsin-Madison in the Department of Agronomy, the Nelson Institute, and the Global Health Institute, and chairs the Scientific Advisory Council of the Energy and Environmental Sciences Directorate at the US Department of Energy Oak Ridge National Laboratory.   Professor Jahn leads a global alliance of research organizations focused on building and testing modern knowledge systems for sustainability. An award-winning teacher and researcher, Jahn also consults globally for business, governments, philanthropic organizations and others.

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During our 45 minute conversation we gain Dr. Jahn’s perspective on what it’ll take to address climate change on a planet of 7.6 billion people. We also discuss how our current approach in producing food and using water are in fact one of the most pressing National security concerns. Dr. Jahn shares how the Government shutdown at the end of ’18 / early ’19 is impacting real science which so vital in dealing with climate issues in a timely fashion. And, how that science is now losing traction under current governance.

Dr. Molly Jahn has previously served as dean of the University of Wisconsin’s College of Agricultural and Life Sciences, and Director of the Wisconsin Agricultural Experiment Station.  From 2009-10, she served as Deputy and Acting Under Secretary of Research, Education, and Economics at the U.S. Department of Agriculture. Jahn has >100 peer-reviewed publications and >60 active commercial licenses.   She has numerous awards, fellowships and lectureships for her research, teaching and outreach.  In 2014, she was named the first Lilian Martin Fellow at the University of Oxford’s Martin School.  Her innovative approaches to inter-sector partnership, engagement with emerging institutions and integrated large projects focused on impact and technology transfer have been highlighted in a number of studies and books.  She has served on numerous boards and scientific advisory panels around the world including the US National Academies of Science Board on Agriculture & Resources, NASA’s Applied Sciences Advisory Council.

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It was an honor getting to speak with Dr. Molly Jahn about food, science, the climate and about the power of hope and potential.  TuneIn to hear more.

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UWMadisonCals

 

 

 



Ep. 63: Lucas St. Clair – Founder of the ‘Katahdin Woods and Waters National Monument‘  -ft. co-host: Jay Vilar of Nourish ||

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120 years ago Teddy Roosevelt started the US national park system to protect and preserve shared resources. We’re hard pressed to believe that in our current political landscape – and with a compounding national debt – that our Federal Government would acquire any new large swaths of land for ecosystem and natural environment conservation.  In fact, it been the exact opposite as more conserved land gets squeezed with every congressional cycle.  Well,  there’s a guy in the Maine woods who’s got a solution for this problem.  Lucas St. Clair’s has adapted an innovative approach of succession that could attract more good folks of resources to look at land preservation as their way of giving back, and for planning for a more stable future.

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On episode 63 we welcome Lucas St. Clair – the founder of ‘Katahdin Woods and Waters National Monument’ –  a U.S. National Monument spanning 87,563 acres of mountains and forestland in northern Penobscot County, Maine, just off the eastern border of Maine’s Baxter State Park.

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We begin our conversation discussing St. Clair’s extensive efforts to turn Maine Woods & Waters into a national monument. We learn of the communities in Maine’s 2nd. Of the logging empires, and of their recent demise. We learn more about his run for Congress in 2018, and what drives him to serve at the will of the people.  A native to the Maine woods, we hear a bit of the lineage of the iconic brand his family spawned – ‘Burt’s Bees’.  It sounds like good values were adhered to in both the household, and the brand.
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Joining as cohost is Jay Vilar, founder and a Practitioner at ‘Nourish’ – a bespoke consulting company with a mission to educate, teach, and train people on the benefits of using food to heal your body and optimize your health.  He attributes his success to principles he learned studying health, nutrition, and business principles on increasing your energy, sharpening your mind, being a more productive human being.
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TUNEiN to this conversation.

@LucasStClair

 



co-host:

Jay Vilar

  • Founder of Nourish
  • A focus on Nutritional Therapy
  • Rodale Institute Fellow
  • Host of  ‘listen to your mother’ show

@twitter